Host Destination: Europe

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When a Congress Becomes Infrastructure: The SRS Case in Strasbourg

The value of a congress is increasingly assessed beyond attendance figures or immediate economic return – its significance lies in its capacity to reshape ecosystems, accelerate knowledge circulation, and anchor territories within global networks of influence. The SRS Annual Meeting 2025, hosted in Strasbourg, offers a particularly instructive example of this shift.

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Inside the GDS-Forum 2026: The Industry’s Shift to ‘Proof Not Promises’

In a conversation with Guy Bigwood, the GDS-Forum 2026 emerges as a reflection of the meetings industry’s shift from ambition to accountability. Highlighting themes such as impact measurement, destination stewardship and regenerative development, the GDS-Movement CEO argues that stakeholders are increasingly demanding evidence of progress rather than sustainability pledges alone. From HQ Magazine…

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Reaping What We Sow: Time for Britain’s Politicians to Get the Events Message

Paul Coulson despairs at cuts to the business events team within VisitBritain whilst the sector is attracting major investment and widespread recognition of its utility as a driver of economic and societal value. It’s time for joined-up thinking by policymakers that respects the essential role business events marketing plays at a national level. From CMW…

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ESGO Leaves a Legacy Behind in Copenhagen at Annual Congress

Held alongside the 2026 European Congress on Gynaecological Oncology, the ESGO Legacy event convened leading experts, policymakers, patient advocates and industry representatives in Copenhagen to advance sustainable improvements in women’s cancer care. “Imagine a Europe where your address no longer determines your survival,” outgoing ESGO Vice-President Associate Professor Maja Pakiz said as she opened the…

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Paris Redefines its Value to Associations

The Paris je t’aime Convention Bureau and Choose Paris Region recently jointly launched the Guichet Unique Grands Événements, a one-stop portal for major events. One team, one contact, one voice for events of 500 participants or more – across association congresses, corporate events and agency-led programmes.

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Sustainable Event Goals: Collaborative Project Ties Business Events Impact to UN SDGs

The Sustainable Event Goals are 13 interlinked goals designed to minimise negative environmental and social impacts while maximising positive economic outcomes, and translating the United Nations Sustainable Development Goals (SDGs) into clear, actionable, event-specific guidance for organisers, suppliers, destinations, and partners across the global Business Events ecosystem. From Kenes Group…

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7 July 2026

The Business of Events | Policy Forum, London, UK

The Policy Forum examines the current economic and political climate and reviews the latest policy developments affecting the events sector. In 2025, it attracted 300 senior leaders from destinations, venues, exhibition organisers, event agencies, associations and trade bodies. Attendees are joined by MPs who serve on the All-Party Parliamentary Group for Events, plus Ministers, officials…

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Copenhagen Risk Navigator – International Strategies and Tools for Business Events Worldwide

Building on the Copenhagen Risk Assessment White Paper from 2023, the Copenhagen Risk Navigator 2026 aims to elevate risk management to a core business discipline across the entire international business events ecosystem. The Navigator equips organisations, associations and destinations with a shared framework and structured approach to understanding, prioritising, and mitigating risk.

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Sustainable Cities Index Enhanced Through New ‘Systems Map’

University of Exeter research is being used to enhance the world’s only annual sustainability tourism and events benchmark since 2025. The GDS-Index Systems Map shows destinations how specific actions may create knock-on effects across environmental, social, supplier and destination management areas, empowering cities to make more effective decisions for a more sustainable visitor economy.

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IFAT Munich 2026 and the Rise of the Global Associations Commons

From Associations Commons, by Peng Ee Ooi: By every traditional measure, IFAT Munich 2026 is already a success story. The 2026 edition runs from May 4–7, 2026, celebrating its 60th anniversary, the event features 3,400 exhibitors and attracted 142,000 visitors from 170 countries, utilizing 300,000 square meters of space to showcase advancements in water, sewage,…

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Routes World Diverts 2026 Conference From Riyadh to Frankfurt

Saudi Arabia has invested billions to become a global meetings hub, but Routes World’s decision to move its flagship event to Frankfurt shows attendee confidence can outweigh even the most ambitious destination strategy. It will now run October 21–23 at Messe Frankfurt, instead of October 27–29 at Riyadh Front Exhibition and Conference Center. From Skift…

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Building Local Capacity through Association Collaboration

In conjunction with Gothenburg hosting the AC Forum Annual Meeting 2026, Gothenburg Convention Bureau and AC Forum collaborated to design a joint impact project. The initiative aims to strengthen the destination’s understanding of international associations and their meetings, build local capacity to attract and host international congresses more effectively, and foster stronger partnerships with associations.

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IAPCO: The Connecting Tissue Between People, Purpose, Place, and Policy

IAPCO’s “Dear Associations” campaign ensures that leaders from the worlds of healthcare, science, technology, trade and academia are the faces and voices that can best influence policymakers in destinations worldwide to truly understand the impact and value of association meetings. Leading PCOs describe why this issue is so critical and what needs to change for…

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Autism Europe Congress 2025 Delivers Intentional Impact

Held in the RDS Dublin, 11-13 September 2025, The 14th Autism Europe Congress hosted by Ireland’s national autism charity, AsIAm, delivered on intentional change established well before the functional planning of the congress began. Dr. Noel Mitchell, Chairman & Managing Director of Keynote PCO reflects on how the Conference Ambassador, AsIAm Founder & CEO, Adam…

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German Convention Bureau’s 2025/26 Meeting & EventBarometer Is Released

Germany continues to strengthen its position as a leading destination for international meetings, congresses and events. The MICE sector remains stable, reinforcing the value of personal connections and strong networks. Despite global market pressures, Germany’s event industry continues to demonstrate resilience, adaptability, and a strong focus on quality and international appeal.

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Autism Europe Congress: From Inclusion to Impact – Redefining What’s Possible Through Cocreation

The Autism Europe Congress 2025 in Dublin was more than a gathering of global experts – it marked a decisive shift in how events can be designed, delivered, and experienced when inclusion is not an add-on, but the foundation. That shift began long before the doors of the RDS opened in September 2025. When Fáilte…

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