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Destination Canada Legacy & Impact Study | Insights Report – Year 2

From Destination Canada: At IMEX Frankfurt, we shared insights that are reshaping how the global business events community thinks about legacy. Destination Canada’s Virginie De Visscher, together with The Iceberg, #MEET4IMPACT and GainingEdge revealed Year 2 findings of the Legacy & Impact Study—a groundbreaking initiative spotlighting the beyond-tourism benefits of business events.

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An Urban Conference With a Global Impact

Destination Canada’s Legacy & Impact Study examines the lasting economic, social and environmental impacts of up to 16 business events held across Canada between 2018 and 2024. This case study highlights the legacy of the CitiesIPCC Cities and Climate Change Science Conference, which inspired cutting-edge urban climate science research in Edmonton and beyond.    …

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