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Anna Look is a tourism and destination strategy consultant who helps destinations realize their full potential through focused, intentional positioning. Her differentiator: she holds multiple specialized ecosystems in mind simultaneously and translates between them in real time. Whether in convention bureaus, startup environments, or tourism markets, she sees what complex systems need to solve, who…
Destination Canada’s Legacy & Impact Study examines the lasting economic, social and environmental impacts of up to 16 business events held across Canada between 2018 and 2024. This case study highlights the legacy of the CitiesIPCC Cities and Climate Change Science Conference, which inspired cutting-edge urban climate science research in Edmonton and beyond. …
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Stephanie Lynch is a results-driven event professional with a proven track record of creating impactful experiences and driving measurable success. With over eight years at Explore Edmonton, Stephanie has consistently demonstrated her expertise in event strategy, economic impact maximization, and stakeholder collaboration. Currently serving her second term as Chair of the International Congress and Convention…
Once the supply of event food was determined by the consumer. If a planner asked to have strawberries over winter or New Zealand lamb in Scotland, their whims were granted. Now more event venues around the world are implementing sustainable practices. Here’s a special report on those taking sustainability seriously. From Association Meetings International…
Edmonton Convention Centre (formerly the Shaw Conference Centre) in Alberta, Canada, is one of North America’s top performing convention centres. It hosts over half a million guests annually and generates more than $30 million in economic impact. The culinary offering is a big part of the venue’s appeal, and between Edmonton’s two convention centres (Edmonton Convention…
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