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A planner’s guide to making a lasting mark on attendees, companies, communities, and the environment: In this report, Skift Meetings set out to provide insights, strategies, and real-world examples to empower planners to create events that not only meet objectives but also leave a lasting positive impact on their attendees, communities, and the planet.
Trade show marketing contributes near $2 trillion to the worldwide economy. Trade Shows from One Country to the Next delves into the international differences when exhibiting products and services outside of your country of origin. The book focuses on the needed adjustments that must be made to achieve greater success communicating at a trade show.
Business events have long been celebrated for their economic footprint, such as hotel bookings, venue rentals, and restaurant traffic. But what if the true power of a conference lies not in the delegate spend, but in what happens long after the lanyards are packed away? That question is at the heart of Destination Canada’s three-year…
Event sustainability organisation isla announced the findings of its latest report at the Made Possible Festival held in London’s Barbican Centre this May. With almost 1000 recent events adding to previous reports on almost 4000 events, including data from over 2700 supply chain companies, the report highlighted the key areas where our sector can make…
UFI has released the latest 35th edition of its flagship Global Exhibition Barometer report, which captures the current status and outlook of the exhibition industry worldwide. The UFI Barometer has been providing benchmark data across key metrics for the industry since 2009, helping organisations to gain insight on trends to help them plan their business…
The City Travel Report by CityDNA 2024–2025 marks a pivotal moment for Europe’s urban destinations. Stabilisation replaces recovery as European city destinations adapt to a shifting tourism landscape. Based on benchmarking insights from 128 cities, the 21st edition of the report reveals that growth is moderating—average bednight growth slowed to 5.8% in 2024, down from…
Tourism faces constant challenges, but political instability has emerged as a critical disruptor. How do political shifts affect travellers and how can destinations stay resilient? TOPOSOPHY’s research, based on a 6-country survey and case studies, explores traveller perceptions and offers smart strategies for destinations to build trust and adapt, whether facing a crisis or preparing…
From Freeman: Today’s attendees aren’t satisfied with small talk. They want real, genuine connections, and fresh industry insights. They want a new kind of networking. This component of Freeman’s XLNC Framework (eXperience, Learning, Networking, and Commerce) gives new insights to drive measurable event value by strategically designing modern networking experiences.
From SFA-Connect: Understanding why international business events choose specific host cities is essential for cities looking to attract more conferences and meetings. While factors like accessibility, venue capacity, and destination appeal play a role, a key insight from our analysis shows that the majority of events align closely with the host city’s academic strengths, industrial…
A comprehensive analysis of the travel industry, the report includes more than 300 charts and insights covering nearly every facet of the industry. Despite the rising geopolitical and trade tensions, there has been sustained growth in global travel demand, but the online travel distribution landscape is fragmenting as financial institutions launch their own booking platforms…
Our World in Data is a project of the Global Change Data Lab, whose purpose is to advance education in how global living conditions and the Earth’s environment are changing through the production and maintenance of public online resources. Produced in collaboration with Oxford University, its research and data is free to use and open-source.
In partnership with Destinations International, TravelAbility has created a customized Accessibility Playbook designed to assist destination organizations and their local stakeholders in developing and implementing practical accessibility strategies and initiatives, enabling them to better welcome and accommodate people with disabilities within their destination. The Accessibility Playbook helps destinations move from compliance to a competitive edge.
The 2025 Destinations International DestinationNEXT arrives at a moment of profound transition for the global visitor economy. After a decade of disruption, reinvention, and recovery, destination organizations are entering a new era; one defined not only by shifting travel patterns and technologies, but by rising expectations from governments, communities, and travelers alike. This year’s study…
From Meeting Spotlight: IACC has released its 2025 “Meeting Room of the Future” report, marking the 10th edition of its annual industry trends study. Produced in partnership with Development Counsellors International (DCI), the report analyzes survey responses from 205 meeting planners across North America and Europe and identifies key shifts in event design, technology use…
In a time when certifications and indexes dominate the sustainability narrative, this whitepaper invites destination leaders to look deeper—beyond metrics and toward meaningful, transformative strategies. Drawing on 20 expert interviews, survey data and real-life insights from frontrunner cities like Helsinki and Gothenburg, it challenges DMOs to use frameworks as tools—not as finish lines.
A comprehensive overview with extensive data on event management platforms, Apps and specialist tech suppliers, together with informed commentary and practical advice from technical experts and industry thought leaders about how to select and apply technology to meet strategic and operational objectives. From Skift Meetings…
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