Skift Meetings Editor-in-Chief Miguel Neves dissects key factors driving corporate trust in the power of events to unlock business value in ways that are inaccessible to other channels and tools: Brands are making bold experiential moves, and the events industry stands to benefit — if it delivers on the promise of meaningful experiences…
Association leaders at Skift Meetings Forum 2025 highlighted current challenges faced by the events industry. They’re adapting by shortening events, creating value-driven and generationally tailored experiences, and managing attendee hesitancy. Declining international participation, late registrations, and political sensitivities are forcing leaders to rethink formats, messaging, and speaker vetting to keep conferences relevant.
Regional business events leaders discussed how to increase collaboration, turn individual success stories into systematic improvement, develop frontline skills, and raise awareness about the strategic impact of events with African policymakers. From The Star (Kenya)…
A planner’s guide to making a lasting mark on attendees, companies, communities, and the environment: In this report, Skift Meetings set out to provide insights, strategies, and real-world examples to empower planners to create events that not only meet objectives but also leave a lasting positive impact on their attendees, communities, and the planet.
Organised by ITB China, MICE Meeting Point conference and exhibition, taking place in Beijing from 11-12 September and promises to be a focal gathering for business event and corporate travel professionals. Featuring a blend of forums, exhibitions, and panel discussions aimed at dissecting the current state and future direction of the industry. From MIX Meetings…
ICCA CEO Senthil Gopinath argues that the era of transactional venues selling rooms, tech and m2 is over, and sensitivity to the delegate experience is the key factor for future success: Over the past few years, I have witnessed something remarkable in the business events world: venues are no longer simply spaces where meetings take…
By Kai hattendorf, Global Business Events Industry Strategist: America’s reputation as a tourism and events hub is strained, with travel down, costs rising, and accessibility questioned. How can this be overcome, and what might happen next? Fees, access issues, and image concerns weigh on the country’s standing in the international meetings market…
ITB China’s new MICE Meeting Point, debuting in Beijing Sept 11–12, has partnered with the China Association of Travel Services’ MICE Committee and the China Advertising Association’s Event Marketing Committee. The collaboration aims to drive professional development, foster international cooperation, and connect global resources with China’s evolving business events industry.
By Kai Hattendorf, Global Business Events Industry Strategist: I rarely report on single conference sessions, but recently in Singapore there was one that stood out to me, as it really showed the regional take on geopolitical developments. My take: The region is no longer waiting for Washington, as panelists shared their assesment that, while the…
David Adler raises important issues on the necessity of attending meetings with people who hold diverse perspectives, and the more important point that governments have a responsibility to encourage participation and to participate in such meetings themselves. International meetings shouldn’t become echo chambers if they are to educate their participants and identify solutions to problems.
From Skift Meetings: The sharp decline in global attendance at a recent international medical congress is more than a one-off, it’s a red flag. As political rhetoric escalates, the US is becoming a less viable destination for truly international meetings. Attendance at the International Society on Thrombosis and Haemostasis Congress in Washington, DC this June…
From Skift Meetings: Dr. Steven G. Rogelberg says meetings are a bigger expense than IT when you add the cost of attendees’ time and salaries. So why is no one at the top in charge? Few corporations view meetings as a critical business function and there’s no one at the executive level who actually owns…
From SFA-Connect: Understanding why international business events choose specific host cities is essential for cities looking to attract more conferences and meetings. While factors like accessibility, venue capacity, and destination appeal play a role, a key insight from our analysis shows that the majority of events align closely with the host city’s academic strengths, industrial…
From AMI: The Meetings Show 2025 brought together almost 6,000 event professionals – including hundreds from associations – for meaningful meetings, enlightening education and collaborative conversations. More than 16,000 meetings took place between buyers and exhibitors over two days at Excel London on 25-26 June, with more than 9,000 of the meetings pre-scheduled, generating game-changing…
The IACC Americas Knowledge Exchange is more than a conference. It’s an immersive three-day experience that unites the IACC community of venue operators, meeting professionals, and industry partners for bold thinking, practical learning, and powerful networking. Learn from forward-thinking speakers and thought leaders shaping the meetings and events industry. Connect with a global network of…
Conventa is not just an event; it’s a dynamic and transformative experience that has been at the forefront of the B2B MICE industry for over a decade. Over the years, Conventa has evolved beyond the boundaries of a traditional business tradeshow, emerging as the key meeting point for event organizers, looking for destinations and venues…
From M&C Asia: New Zealand’s Canterbury region, which includes the city of Christchurch, aims to attract new conference bid opportunities and bring major international space conferences and scientific events to the region, following the launch of the Waitaha Canterbury Aerospace Strategy. The Strategy is an initiative which aims to establish the Canterbury region of New…
From Meeting Spotlight: IACC has released its 2025 “Meeting Room of the Future” report, marking the 10th edition of its annual industry trends study. Produced in partnership with Development Counsellors International (DCI), the report analyzes survey responses from 205 meeting planners across North America and Europe and identifies key shifts in event design, technology use…
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