Step into the global hub of the events community. IBTM World is where connections spark ideas, collaborations fuel transformation, and the business events industry shapes what’s next. Three days in Barcelona to meet, share, learn — and move the world forward. Meet 2,500 destinations, hotels, event tech providers, and suppliers from 150+ countries…
AIME has opened its 2026 edition, recording record growth in buyers and exhibitors and highlighting strong progress toward its long-term sustainability commitments under the Net Zero Carbon Events initiative. Exhibitors from 36 countries and territories are attending, with more than 25,000 meetings scheduled to take place between buyers and exhibitors across the two-day tradeshow.
2025 marked a major shift for the events industry, and Freeman’s End-of-Year Trends Recap examines what was most impactful. One of the significant opportunities, and challenges, coming in 2026 is how the industry must prioritise stronger retention strategies. Attendee retirement is outpacing attendee retention, creating a significant workforce challenge over the next three years.
The German Trade Show industry contributes around €30bn annually to Germany’s economic output and safeguards at least 280,000 jobs, according to a recent report from the economic research institute Prognos, commissioned by the Association of the German Trade Fair Industry (AUMA). The study is based on surveys of over 33,700 visitors and 17,700 exhibiting companies…
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Eva started her career in the travel industry working as a Manager/Director for Thomas Cook and American Express Business Travel. After 6 years abroad in Ghana and Malta as an expatriate and family time she started working for Messe Frankfurt visitor services in 2006. After different roles and accompanying various projects within the visitor service…
From TSNN: The global exhibitions industry is entering 2026 with a burst of momentum, as leading organizers push into new regions, sectors and formats through a mix of high‑profile launches and strategic acquisitions. From safety and energy to tourism and design, established players are widening their footprints and accelerating growth plans to meet rising demand…
Recent deals and debuts show how specialization and regional diversification are fuelling the next wave of events trade shows and other commercial business events. Global organizers are accelerating growth through bold new launches and strategic acquisitions, reshaping the trade show landscape across multiple sectors. From TSNN…
A new analytical framework and report breaks down exhibition organizer income into five segments. Former UFI CEO Kai Hattendorf has developed the “5 S Model for Organiser Sales Segmentation,” as a way to address the long‑standing challenge of standardising how the industry measures and ranks the revenue streams of trade show companies and event organisers.
A monthly update of reports, news, events and insights into the exhibition and trade show sector from UFI, The Global Association of the Exhibition Industry – this is where the global community stays connected and informed.
From TSNN: ECA’s Tommy Goodwin explains what’s at stake as SCOTUS hears arguments in two tariff cases on November 5 and why it matters to the trade show industry: Since January 20, the White House has been ground zero for tariff policy changes negatively impacting the trade show industry. In the coming days, the focus…
From TSNN: A newly authorized $250 Visa Integrity Fee could reshape the cost — and feasibility — of attending trade shows and exhibitions in the U.S. Though slated to take effect October 1, 2025, the fee remains in bureaucratic limbo. No one’s paying it yet, but many are bracing for impact.
In a world where sustainability and the climate crisis will be ever-higher on the agenda, business events organisers are certain to face growing calls to demonstrate why and how their activities help reduce overall carbon emissions, to justify the carbon-cost of their attendees’ travel. This is a great early example of taking an evidence-led approach…
Kai Hattendorf with a deep-dive into a sector he knows intimately, drawing out lessons that are of value to meeting professionals both within the trade show sector but also far more widely. Main takeaway: “Experiences, not Engines” drive success.
Trade show marketing contributes near $2 trillion to the worldwide economy. Trade Shows from One Country to the Next delves into the international differences when exhibiting products and services outside of your country of origin. The book focuses on the needed adjustments that must be made to achieve greater success communicating at a trade show.
The US will impose sweeping import tariffs from 7th August, targeting key trade partners including Canada, China, and the EU. Trade shows face rising costs, disrupted logistics, and lost de minimis exemptions. While small to midsize exhibitors may pull back, committed firms see opportunities in maintaining visibility and adapting strategically. From Trade Show Executive…
David Adler calls for the USA (and by implication, many other countries) to emulate the long-term strategic thinking behind Germany’s Messe-model success story. Trade show venues should be seen as intellectual infrastructure, creating and taking ownership of world-leading events that reflect the business and scientific strengths of the host city. From Gathering Point News…
It’s great to see a dramatic example of The Iceberg’s central metaphor on the cover of this book about the enormous impact and value of trade shows! It’s focused on the USA, but the arguments and insights are universal. Read a review from ExhibitCity News here. The Invisible Industry: The Evolution of Trade Shows can…
From Exhibition News – CloserStill Media and Nineteen Group chairman Phil Soar ponders the significance for recent mainstream media interest in exhibitions and events: Something very strange has occurred. In the past month we have seen two positive articles in the Financial Times praising trade show companies and talking about billion-pound deals, DMG declaring that…
From Exhibition News: For the hottest buzzword in the industry, very little is understood about data. At the recent IBTM World show in Barcelona, there was scarcely a session that didn’t mention its importance. Vice-president of European sales at Cvent Jamie Vaughan went so far as to say: “An event planner without data is just…
From UFI: The annual Euro Fairs Statistics tracks key metrics of the majority of trade shows across Europe, based on audited and certified data. A key resource, put together in collaboration with many of our European colleagues from the national industry associations. The 2023 edition contains the certified statistics of 2,008 exhibitions from 17 countries….
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