Sector: Destination Marketing

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21 July 2026

Destinations International | Annual Convention, Portland, OR, USA

Annual Convention is the destination organization industry’s premier event to meet your peers and gain cutting-edge knowledge to tackle the challenges of tomorrow. The world of destination marketing and management is now completely different. Destination organization professionals of today must have a renewed focus on solutions to tackle the challenges of showcasing organizational strength and…

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27 April 2026

Destinations International | Convention Sales & Services Summit, Dallas, TX, USA

The Convention Sales & Services Summit is a cross-functional gathering of sales and services professionals dedicated to helping clients plan and execute successful meetings and events. Gain strategic insights and leadership skills to drive your teams to success, sharpen your selling techniques and learn from the best in the field, explore cutting-edge trends and innovations…

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30 March 2026

Destinations International | CEO Summit, Newport Beach, CA, USA

Enjoy and learn from inspirational conversations with your peers. Share your experiences and concerns in a setting of openness and trust. You will be provoked, prodded and challenged to explore the most pressing leadership and industry issues through remarkable keynotes, hot topic presentations, break-out sessions, and panel discussions.

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24 February 2026

Destinations International | Marketing & Communications Summit, Cleveland, OH, USA

The summit is the preeminent gathering place of marketing, communications and public relations professionals dedicated to helping destination organizations thrive. Benefit from the interaction, information and insights offered by this unrivalled opportunity for personal and professional development tailored specifically to seasoned marketing and communications professionals at destination organizations.

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16 November 2025

Destinations International | Fall CDME Courses, Gatineau, QC, Canada

The CDME program prepares senior executives, who want to advance their careers to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies. An approved CDME Application is required prior to registering for courses. Please…

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28 May 2026

CityDNA | 15th City Cards Expert Meeting 2026, Hamburg, Germany

This one-and-a-half-day event provides attendees with a unique opportunity to meet and network with European colleagues managing city cards schemes, to share knowledge and insights to stay ahead of the latest market trends & anticipate customers’ needs, helping participants to grow their business in a sustainable way as well as strengthening their professional expertise.

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22 April 2026

CityDNA International Conference & General Assembly 2026, Helsinki, Finland

CityDNA International Conference is the premier platform for destination marketing and management professionals to push beyond traditional boundaries and embrace a future built on sustainability, digital transformation, and cross-sector collaboration. With a diverse range of expert-led sessions, this conference offers the opportunity to learn from the best and network with like-minded professionals.

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9 February 2026

19th CityDNA CEO Meeting 2026, Barcelona, Spain

Join peer CEOs to discuss and strategize about the future of your organisation, share best practices in innovation, change management. From budget constraints and political changes, digital transformation in the visitor experience, sustainability and shifting visitor behaviours, we will explore key challenges faced by our DMOs’ leadership and explore key paths for success and transformation.

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Podcast Interview: CityDNA & the DNA of Cities

Having advised civic leaders in over 300 cities worldwide, Prof Greg Clark is ideally placed to interview City Destinations Alliance (CityDNA) leaders on the role of business and professional events in shaping the evolution and competitive positioning of European destinations, showcasing intellectual capital, attracting talent, start-ups and inward investment, whilst safeguarding local citizens’ interests.

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Meaningful Measurement for Transformative Place Branding

CityNationPlace asserts that place leadership teams are prioritising socially conscious strategies, and highlights some of the important implications for destination branding and stakeholder engagement. It isn’t just within the Business Events sector where this perspective-shifting discussion is taking place: The days of chasing growth for growth’s sake are increasingly behind us…

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Is the Future of the US as Global Meetings Destination Under Threat?

By Kai hattendorf, Global Business Events Industry Strategist: America’s reputation as a tourism and events hub is strained, with travel down, costs rising, and accessibility questioned. How can this be overcome, and what might happen next? Fees, access issues, and image concerns weigh on the country’s standing in the international meetings market…

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Brand USA Will ‘Recalibrate Resources’ to Market the US

From Northstar Meetings Group: Brand USA executives set a largely optimistic tone during their summer board meeting Thursday, acknowledging the challenges ahead while highlighting promising developments and underscoring the imperative that they market the country effectively as a travel destination. “Like many of you, we were disappointed by the reduction of Brand USA’s federal matching…

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The Power of Alliances: How Global Cities Are Reimagining the Meetings Industry

Loren Christie, GainingEdge Consultant and Managing Director of BestCities Global Alliance argues that Destination Marketing Organisations are discovering that collaboration enhances resilience, amplifies impact and drives innovation. These partnerships should be more than operational, they should be visionary and meaningful, and DMOs should leverage their qualities to bring unique value when hosting international association meetings.

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An End-to-End Toolkit to Equip Destination Organizations on Their Accessibility Journey

In partnership with Destinations International, TravelAbility has created a customized Accessibility Playbook designed to assist destination organizations and their local stakeholders in developing and implementing practical accessibility strategies and initiatives, enabling them to better welcome and accommodate people with disabilities within their destination. The Accessibility Playbook helps destinations move from compliance to a competitive edge.

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42 Percent of CVBs Say Their Funding Is at Risk

From Northstar Meetings Group: Destinations International has released the findings of its 2025 DestinationNEXT Futures Study. The research, which is conducted every two years in partnership with MMGY NextFactor, focuses on top trends impacting the industry, as well as strategies for navigating current issues. The 2025 report includes insights from a global advisory council, five…

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DestinationNEXT 2025 Futures Study

The 2025 Destinations International DestinationNEXT arrives at a moment of profound transition for the global visitor economy. After a decade of disruption, reinvention, and recovery, destination organizations are entering a new era; one defined not only by shifting travel patterns and technologies, but by rising expectations from governments, communities, and travelers alike. This year’s study…

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What Does It Really Mean for a City to Be Sustainable?

In a time when certifications and indexes dominate the sustainability narrative, this whitepaper invites destination leaders to look deeper—beyond metrics and toward meaningful, transformative strategies. Drawing on 20 expert interviews, survey data and real-life insights from frontrunner cities like Helsinki and Gothenburg, it challenges DMOs to use frameworks as tools—not as finish lines.

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Destination Sustainability: The Score is not the Story

This White Paper produced by VivaCITY (a partnership between CityDNA and Simpleview / Granicus) examines the role, benefits and limitations of sustainability indices and certifications. With evolving EU regulation raising expectations and challenging both local policymakers and destination management professionals on destination sustainability standards and performance, this paper argues that these concepts are not ends…

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“Fractured Globalisation” Changes the Rules of the Game

Held during the 2025 IMEX Policy Forum in Frankfurt, this high-level interview with urbanist, author and global advisor Prof Greg Clark CBE FAcSS provides essential geopolitical and socioeconomic context for understanding the future potential direction of Business Events and what destinations that wish to strengthen their competitive positioning need to do. “A multiplication of opportunity…

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19 October 2025

Global Incentive Summit, Budapest, Hungary

Northstar’s global hosted-buyer event for the incentive travel industry—brings together the most highly-qualified incentive travel buyers with top incentive destinations, hotels/resorts, cruise lines, DMCs, DMOs, technology and merchandise providers, and tourism offices from around the world. Attendees participate in one-on-one pre-scheduled appointments, gain industry insights from our guest speakers and network with this exclusive group…

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12 October 2025

Small & Boutique Meetings, Knoxville, TN, USA

Small & Boutique Meetings — Northstar’s premiere hosted-buyer event designed specifically for small and boutique-sized meetings — bringing together highly-qualified meeting buyers with destinations, hotels, DMCs, technology and merchandise providers, and other suppliers ready to welcome smaller events. Attendees participate in one-on-one pre-scheduled appointments, gain industry insights from our guest speakers and network with this…

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