By Matthias Schultze, Managing Director, German Convention Bureau: How Business Events Can Adapt to Megatrends and Unlock Future Business Potential Business events remain vital arenas for innovation and strategic dialogue. Yet, in a rapidly changing world shaped by technological, societal and environmental shifts, these platforms are undergoing transformation themselves. In its most recent research phase,…
Produced by the German Convention Bureau (GCB), with data collected from nearly 5,000 venues and 3,000 event organisers, the “Meeting & Event Barometer Germany 2024/2025” provides in-depth analysis of the German congress and event market: an excellent model for other countries wishing to produce annual “state of the market” reports.
From ICCA: ICCA and the American Society of Association Executives (ASAE) have renewed their memorandum of understanding (MOU), reaffirming their commitment to collaborate and strengthen engagement within the international association meetings sector. Building on a strong foundation of partnership, the two organisations will continue working together to expand opportunities, develop impactful educational resources, and foster…
From Flanders Convention Bureau: The world of international association conferences has changed dramatically in recent years. From face-to-face to virtual during the pandemic, and now a growing shift towards hybrid formats – where do we go from here? Flanders Convention Bureau conducted research and published a paper which explores: The challenges and opportunities of hybrid…
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