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IAPCO: Storytelling is Key to Advocacy

IAPCO is the global community for accredited PCOs. At AIME in Melbourne this year, the organisation’s immediate past president and CEO of ICMS Pty Ltd, Sarah Markey-Hamm, shares the importance of curiosity in achieving the most potent outcomes – and storytelling – being sought from the organisation’s member-facilitated events. Markey-Hamm and the organisation’s PR lead,…

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AIMEX Legacy Set for $AUS Billions

“It’s more than a visitor economy,” says Damien Kitto, CEO of Business Events Adelaide. And the benchmarking and KPIs that track the impact data of events reveal metrics that extend far beyond the consumption economy of events hosted in the South Australian capital. The reason lies in the value sought by the Department of Trade…

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HIV Glasgow: Growing Grumpy Gracefully

HIV Glasgow, the HIV Drug Therapy Conference held in the medical hub city, has become the curator of data, the summary of knowledge from other international conferences focussed on the treatment and prevention of HIV and AIDS. But the legacy is truly unique… The 2025 edition revealed the circularity of a non-profit event dedicated to…

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Australia Sets Blueprint for Advocacy

The Australian Business Events Association (ABEA) broke new ground when it successfully brought all industry organisations and stakeholders under one umbrella organisation. In so doing, its CEO, Melissa Brown, has the mandate to craft the message conveyed to government – across all departments. As its chair, Peter King, reminded The Iceberg when the association was…

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CityDNA International Conference 2025 Inspires a Bold Rethink of the Visitor Economy & Business...

From City Destinations Alliance: Held from April 9 to 11, 2025, in the heart of Hungary’s vibrant capital, the City Destinations Alliance (CityDNA) International Conference & General Assembly brought together over 250 tourism leaders, destination experts and changemakers from across Europe to explore how cities can drive business transformation through the visitor economy. Under the…

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Global Conflicts Impact 2 in 3 International Meetings, Report Organisers

From IAPCO: The results of the Global Socio-Political Impact Survey of 2025 which was issued by the International Association of Professional Congress Organisers (IAPCO), in collaboration with the National PCO Association Task Force members and global Strategic Partners, show two-thirds of respondents (59.53%) reported that global conflicts have impacted their ability to plan or host…

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