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5 Trends to Watch in 2025

From UFI: 2024 will go into the history books as the best year the global exhibition industry has ever recorded, measured by revenues—topping out an astonishing comeback after the global pandemic. Investors remain eager to put money into our industry’s core business model of connecting people for trade and innovation, but the future will see…

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Karina Soraya Lance

Associate Vice President, Dubai Business Events, & Executive Board Member, Dubai Association Centre

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European, Asian or Arab? …One always wonder where Ms. Karina Soraya Lance is from when meeting her for the first time, as her adaptability to any environment always triggers curiosity. With a master in International Relations and Asia Pacific Studies, Karina was one of the few students who started learning Mandarin Chinese in the late…

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Dubai Association Centre

The Dubai Association Centre (DAC) is an initiative designed to support the growth of international associations in the UAE and the broader Middle East region. Established through a partnership between the Dubai Chambers, Dubai’s Department of Economy & Tourism (DET), and Dubai World Trade Centre (DWTC), DAC helps non-profit organizations, trade associations, and professional bodies…

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Phone: (971) (422) 280000

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LOTR v GoT: Lessons for Associations, Content Strategy & Events

By Colm Clarke, Partner, Consultancy at Exempla Management & Consulting: Episode 1: Battling Business Models Hopefully your leadership transitions are more civilised than in a Game of Thrones episode, and your stakeholder groups are easier to align around common objectives than Tolkien’s elves and dwarves – but don’t ignore the lessons for associations provided by…

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Destinations International Launches DMO Website Impact Calculator

From Destinations International: The gold standard tool for connecting DMO website traffic to influenced visits and economic impact, the Website Impact Calculator delivery will begin in January 2025 for destinations that sign up before 31st December 2024. The Website Impact Calculator attributes website traffic to physical visits and takes impact a step further by analyzing…

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Northstar/Cvent Meetings Industry PULSE Survey | December 2024

From Northstar Meetings Group: The latest Meetings Industry PULSE Survey, co-produced and sponsored by Cvent, forecasts a significant rise in meetings spend for 2025. Planners anticipate a 12 percent increase in costs related to business events, with budgets expected to grow by nearly 11 percent. Most planners have a negative outlook on how the new…

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