Iceberg partner UFI, global association of the exhibition industry, has published a global framework for the safe and controlled reopening of exhibitions and B2B trade events around the world. The document is intended to become a de facto standard in exchanges with national policy makers and other relevant authorities.
The framework is put together by a specialist taskforce of leading industry partners, whose operational recommendations reflect emerging regulatory conditions around the world. It provides an advocacy narrative on why exhibitions must be prioritised for reopening, which UFI is counting on industry stakeholders to endorse.
UFI Publishes Global Framework for Reopening Exhibitions (UFI press release)