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Sometimes meeting and destination are truly a perfect fit. In 2023 the World Council for Psychotherapy’s World Congress returns to its inaugural venue, the Sigmund Freud Private University in Vienna. With the city being the birthplace of Freud himself, the Vienna Convention Bureau suggested the “crazy idea” of a “Freudian walk”. Photo: Gugerell. From PCMA Convene…
Associations are increasingly reexamining traditional approaches to creating meeting and event programmes. Delegate numbers are broadly rising, but audiences continue to demand more engagement and specialist content. Organisations need to balance effective continual professional development with giving delegates content curated around their specialities: creating a legacy of knowledge across often global memberships. From Boardroom…
Convening Leaders 2018 saw a massive gathering in Nashville of industry expertise. Here are eighteen thought-provoking quotes from the show: from diversity to sustainability, and from entering the Chinese market to getting attendees out of their hotel rooms. “We don’t make changes because we see the light. It’s because we feel the heat.”. From PCMA Convene…
Artificial intelligence, virtual and augmented reality, 3D printing, wearables, telemedicine: the convergence of healthcare and technology is reaching an inflection point at a time when other pressures are putting the squeeze on medical meetings. How can they stay relevant if the entire structure of healthcare is about to fundamentally change? From PCMA Convene…
Hybrid meetings can be very different experiences for different delegates. Face-to-face attendees discuss topics in session rooms, virtual ones online via chat forums. The two can remain very separate. But at a recent meeting, the American Academy of Ophthalmology debuted a new virtual-meeting ambassador program to create stronger interaction between the different worlds. From PCMA Convene…
Wowing your audience without spending too much is hard. Here’s a guide to doing just that, by using the latest technology, giving away goodies, keeping your agenda energetic but focused, choosing a great venue… and also a destination people want to visit. From Simon Lockwood, creative director at The Brewery in London, and Successful Meetings…
Despite new technologies like virtual reality and artificial intelligence, meetings and incentive professionals should expect next year to be all about “engagement”. That’s according to Pacific World, which has published a list of trends to watch for in 2018. Four in particular will drive engagement: localization, cultural immersion, community impact, and off-the-beaten-path destinations. From Successful Meetings…
Small may be beautiful… but it does make economies of scale harder to achieve and is a niche that businesses either overlook or manage on an ad hoc basis. Two corporate meetings chiefs offer their thoughts on how best to think big about small, particularly in regards to the use of technology. From Business Travel News…
“Uneasy lies the head of the PCO” to adapt Shakespeare. But what should a PCO’s guiding principles be in designing a conference or exhibition? What works really well and what really does not? Principles 1 – 5 are listed on the article page. Click through issue 7 of the full magazine at the bottom for 6 – 10. From the Event…
Whether it’s all about the cost of the airfare itself or of the transportation from the airport, whether it’s about the pricing of the meeting’s accommodation, food and beverages, Wi-Fi access or off-site venues, views on what constitutes affordability in the meetings industry are as many and varied as are the events themselves. From Successful Meetings…
Death to death by PowerPoint! These days learning needs to become engaging and experiential. So absolutely critical to knowledge transfer moving forward are… making content available online, using technology to encourage interaction, establishing networks, adjusting venue configurations and making it emotional. Some further thoughts on future trends from German Convention Bureau Managing Director Matthias Schultze…
Here are four emerging industry trends seriously worth bearing in mind for future meetings and events… and how to address them. Contending for your consideration: understanding the changing needs of so-called millenials, also of so-called silverpreneurs, customising for the individual… and making use of the sharing economy. From German Convention Bureau Managing Director Matthias Schultze…
PCMA’s Convening Leaders, the world leading educational conference for business event strategists, selected the “organised bohemia” of Austin, Texas, for its 2017 edition. The event is renowned for challenging the established best practice of event design and joins other revolutionaries including South by Southwest (SXSW) in Austin, C2Montreal, TEDex in Longbeach, and Falling Walls in Berlin – which have all re-shaped the content and community…
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