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The debate about whether business events are “tourism” or “economic development” has been rumbling on for a decade. At a JMIC meeting earlier this year, the room decided “economic development” was the correct term. But one Iceberg partner finds himself going both ways (and with a spectacular mixing of metaphors). From SoolNua’s Pádraic Gilligan at Padraicino…
Comments from planners surveyed by the biennial Watkins Report show that when convention bureaux go out of their way to make personal connections with them, it has a big impact on site selection. Making introductions, escorting planners round hotels, and demonstrating how well stakeholders will work together, all make an impression. From PCMA Convene…
A new Harvard Business Review report called “The Event Marketing Evolution” (already available in The Iceberg’s Research section) shows that more than half of corporations place more value on face-to-face than other marketing channels, and have upped their event activity. Yet they still struggle to quantify return on investment. From PCMA Convene…
For some years the event sector struggled to find a voice. Now being more recognised as part of the marketing mix can only benefit the industry as a whole. The MD of marketing communications agency Triggerfish, Andrew White, believes the events sector could be about to hit boom time. From editor’s blog at Meetpie.com…
It’s awards time again, and the marketing category of any major ceremony is always hotly contested, as for example at the recent ICCA Congress in Prague (News: “FMCCA Wins Best Marketing Award”). One Iceberg partner, SoolNua, boasts not only the Chairman of Judges of that ceremony, but also a nomination in another. From SoolNua’s Pádraic Gilligan at Padraicino…
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