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PRIDE: Navigating Corporate Sponsorship

In a polarized political climate, Pride sponsors are vulnerable to backlash from both the right and the left. How do Pride organizers navigate shifting social currents and bilateral backlash to maintain their corporate partnerships? From DAHLIA+Agency…

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Brewers Association DEI Mini-Grants Ferment Beer Event Legacy

“Mini-Grants” for diversity, equity and inclusion are being used by the US Brewers Association to ferment legacy at craft beer sector events. One meeting funded was a 2021 hybrid conference at which local female music producers created beats inspired by different craft beers to attract new consumers. From Associations Now…

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ICCA and BestCities Talk About Association Legacy at IMEX America

During the recent IMEX America in Las Vegas, Iceberg partners ICCA and the BestCities Global Alliance collaboratively staged a deep dive workshop that explored “Legacy for Association Meetings”. With the use of templates taken from the toolkit of Copenhagen Legacy Lab, also an Iceberg partner, attendees worked to develop tangible solutions for sector challenges. From ICCA…

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AMI Summit: Experts Discuss the Future of Association Meetings

Cancelling in person meetings has forced association planners to tear up the script over the last eighteen months. But what will happen next? In this launch of a series of quarterly summits, expert panellists discuss questions most asked about the future of association meetings. James Lancaster hosts. From Association Meetings International…

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EHMA 2019 in Espoo: Reflections on Legacy, Community and Impact

Business and Events Academy Creator Nadia Rubtsova once worked for the European Health Management Association. Back in 2019, the scientific conference of EHMA was taking place in Espoo, Finland. After a year of hard work, the organiser’s guiding Northern stars for the meeting’s three days and 350 delegates were legacy, community and impact. From Boardroom…

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M&IT Talks: The MIA’s Jane Longhurst on Restart Caution

The UK government has announced a timeline for reopening business events, with all sizes of meetings able to run from June 21st. But according to Meetings Industry Association Chief Executive Jane Longhurst, UK event professionals need to manage their expectations around the certainty of the date and the necessary conditions for it. From Meetings & Incentive Travel…

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IMEX’s Ray Bloom Says IMEX America Still on Track for November

Proclaiming the industry is sick of virtual events, Group Chairman and Founder of Iceberg partner IMEX Ray Bloom has reaffirmed the signature trade show IMEX America will take place as scheduled this November. His confidence in the event makes welcome reading for all industry professionals eager to speed up recovery after COVID-19. From TSNN…

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Kenya’s KICC Standing Tall Against Pandemic Conference Losses

Kenya’s conference tourism has been badly hit by the coronavirus pandemic. Cancellations have led to losses of over KS800 million, not to mention the economic ripple effect for the country of lost international conferences. Geoffrey K. Thande is Director of Business Development Services at Kenyatta International Convention Centre (KICC). From Conference & Meetings World…

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Elizabeth Rich: Reflect, Reset and Redefine to Keep Communicating

In 2000 and 2006 business events legend and friend of the Iceberg Elizabeth Rich wrote provocative articles about the sector’s struggle with identity. After years at the helm of the Meetings Industry Association of Australia and the Business Events Council of Australia, she remains a keen observer in challenging times. From Meetings International…

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Five Trends for Industry Recovery: UFI’s Team Looks to 2021

We are in unchartered territory with a global pandemic disrupting lives and livelihoods. But with improved knowledge about the virus, more efficient testing and now with mass vaccinations, the tide is turning. Kai Hattendorf, Managing Director and CEO of Iceberg partner UFI, offers with his team five trends to drive industry development. From UFI…

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Exhibitions Think Tank Final Report Gathers Sector Opinions

The first Exhibitions Think Tank has launched a report gathering insights from over 150 sector professionals and setting out ideas for the future of the global industry. Two surveys plus close to 100 online sessions have culminated in a resource that will support the sector adapting to future changes. From Exhibition News…

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Legacies in Beekeeping: SBFA’s World Congress Bid Outcomes

When the SBFA (Serbian Federation of Beekeeping Association) entered the “Incredible Impacts” grants run by the Iceberg partners ICCA and BestCities Global Alliance this year, its bidding stage legacy story wasn’t eligible. Even so, SBFA’s efforts are discussed by the association and Serbia Convention Bureau. From BestCities Global Alliance…

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Coronavirus: Tips for Holding a Successful Online Meeting

While some organisers are taking the nuclear option and cancelling their events altogether, others postpone or try pivoting to online solutions to make sure delegates don’t miss out completely. William Thomas, CEO of Gallus Events, recalls the first online event he ran and the lessons learned from it. From Association Meetings International…

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Fleshing Out Strategies for Meatless Menus at Meetings and Events

Both the Golden Globes and Screen Actors Guild served meatless meals during their award ceremonies this January. Meatless meals were also served up at Convening Leaders in San Francisco, sponsored by Iceberg partner IMEX. There are many good reasons to go meatless, but it’s not always easy getting attendees to stomach the idea. From PCMA…

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