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Matching the interests of visitors and exhibitors is a core task of each exhibition manager. Often the success of a show is measured by the extent to which the “right” persons could meet. The UFI Marketing Committee took this general principle into account and investigated the use of matchmaking tools and services within the exhibition…
As a part of its strategy, UFI’s objective is to provide reliable data on the exhibition market to its members and to all those interested in exhibitions. This data covers 3 elements: the exhibition venues, the exhibitions held in those venues and the companies who organize those events. The World Map of Exhibitions Venues 2011…
“Core competencies in a competitive environment”… UFI Education Survey
Results of the UFI Research program designed to provide reliable data on the global exhibition market at both venue and organizer levels. The Global Exhibition Industry Statistics (2014)
This study is based on a global survey conducted in June 2016. It represents up to date information on the development and the outlook of the global exhibition industry as well as on 16 specific countries and zones. Global Exhibition Barometer 17th Edition (July 2016)
One of UFI’s missions is to promote, encourage and support sustainability within the exhibition industry. To this end, its annual award schemes are proving very successful in identifying best practices and sharing them with our stakeholders worldwide. Best Practices in Sustainability
The purpose of this report is to provide organisers with insight into the perceptions of tradeshow visitors across all major exhibition markets. Insight of this kind is essential to help organisers properly understand their visitors – their behaviours, their level of loyalty and advocacy, their needs – and, the extent to which these needs are…
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