The Rotterdam edition of Convening EMEA featured keynote speaker, academic and economist, Noreena Hertz, who set the scene to an event designed to ensure human connection across generations and the diverse sub-groups of the PCMA community. There was an underlying sense that there is a changing of the guard under way as Boomers prepare to…
For 70 years, PCMA has been more than an association. We have been a conduit for change, a catalyst for innovation, and a community that drives the business events community forward. As we gather in Philadelphia, a city built on bold ideas and collective action, our focus is clear: to look back to push forward,…
More cities are designing or renovating their major meetings venues with the interests and needs of local citizens and communities front of mind, as well as accommodating the usual priorities of meeting organiser clients. This article highlights convention centres in Cincinnati, Dallas, Montréal, New Orleans, and Fort Lauderdale that exemplify this community-focused approach. From PCMA…
Despite cuts to US research grants and visa challenges, these innovative international scientific conferences are proving that it’s possible to attract international delegates to the US. One key lesson: bring different knowledge communities together to stimulate new collaborations and fresh thinking. From PCMA…
From PCMA: Convening EMEA keynote speaker Noreena Hertz, a British economist and best-selling author with a proven track record for predicting trends that will shape the world, will share her insights on what’s next and why — and how to apply them to business events — in Rotterdam, Netherlands in October…
In this compilation of interviews carried out during PCMA APAC and The Meetings Show APAC in Singapore and IMEX in Frankfurt, industry leaders and top destination specialists discuss how disruptions to long-established global relationships are actually creating openings for many more destinations to use business events to achieve world-class status in their areas of expertise….
In a call to action for all Asian destinations to embrace “beyond-tourism” thinking in their approach to Business Events, PCMA’s Florence Chua summarises the opportunities and barriers to growth in the regional and international association market within Asia Pacific. Interviewed during this year’s PCMA APAC conference at Marina Bay Sands in Singapore, Chua highlighted the…
From PCMA: ABTS is seeing some troubling trends for international health-care events — some of which are due to global misperceptions of current realities in the US. After Convene sent out an email invitation to participate in our pulse survey with the subject line “Is Global Uncertainty Affecting Your Events?,” I received an email reply…
Learn how to integrate AI into your event strategy to create more purposeful, data-driven event experiences. In this interactive course, you will learn how to use AI-driven strategic alignment, audience empathy mapping, and S.M.A.R.T. goal-setting to design impactful events. AI-Driven Event Strategy is your gateway to leveraging AI tools like Spark, ChatGPT, and Claude to…
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