In this compilation of interviews carried out during PCMA APAC and The Meetings Show APAC in Singapore and IMEX in Frankfurt, industry leaders and top destination specialists discuss how disruptions to long-established global relationships are actually creating openings for many more destinations to use business events to achieve world-class status in their areas of expertise. Business in our sector is going to be much more widely distributed, as companies and associations find solutions and routes around current and anticipated barriers.
Sven Bossu: “Water always finds another route… trade shows will set up in new locations”
There are numerous ways for destinations, companies and associations to re-position Business Events to take advantage of the current business and political environment, because companies will still want to do business internationally and individuals are still hungry to educate themselves and build their networks. The future will be “more plural, more diverse, with many more opportunities.”
