From German Convention Bureau: PCMA and The Strategic Alliance of the National Convention Bureaux of Europe (SANCBE) today announced Convene 4 Climate, the global business events industry’s inaugural sustainability conference, will be open to curated participation in a workshop-based environment. This exclusive gathering, 2-3 October in Barcelona, aims to drive responsibility, harness the power of…
From German Convention Bureau: Emerging opportunities, persisting classics, fading models: business events in a transformative era. This year’s research phase of the Future Meeting Space innovation network – the result of a collaboration between the GCB German Convention Bureau and the Fraunhofer Institute for Industrial Engineering IAO – focuses on the question: “What’s coming, what’s…
From German Convention Bureau: MMGY Global released new findings from wave IV of its study “Portrait of European Meeting & Convention Travel”, for which event planners and event attendees from Europe were surveyed in late 2023. The study – supported by the GCB and other partners – underscores Germany’s top position among European meeting destinations,…
From German Convention Bureau: Megatrends such as New Work, demographic change, and Artificial Intelligence are on their way to becoming firmly established in our daily lives. In the context of business events, these and other trends have already driven enormous developments in certain fields. With its 2024 research focus, the innovation network Future Meeting Space…
From GCB: Business events are truly multi-talented as platforms for the exchange of knowledge and for networking people. But as we face a multitude of global challenges and transformation processes, meetings, conferences and congresses also need to be readjusted. What solutions can business events offer in the context of climate change, pandemics, international conflicts or…
From GCB: “Knowledge is power” – and one of the essential building blocks for the success of the meetings destination Germany. As a knowledge source and innovation driver, the GCB German Convention Bureau regularly conducts studies and research projects on the future of business events. Whether in the Future Meeting Space innovation network, in the…
By Matthias Schultze: The German Convention Bureau Bureau unveils insights into the Future of Business Events with a new Whitepaper co-created alongside the ebx.lab Community and with scientific support from the Fraunhofer Institute for Industrial Engineering IAO. How can AI shape the next phase of the Business Event landscape? Dive into our latest Whitepaper, born…
From GCB: Megatrends such as New Work, demographic change, and Artificial Intelligence are on their way to becoming firmly established in our daily lives. In the context of business events, these and other trends have already driven enormous developments in certain fields. With its 2024 research focus, the innovation network Future Meeting Space addresses the…
By Matthias Schultze: In 1973, the GCB German Convention Bureau was founded. 50 Years of ‘Meetings Made in Germany’ is a reason to celebrate, to look back and, more importantly, to look ahead. Cue this three-article series, discussing key aspects that have shaped our industry over the past decade and will continue in future…
Why do people attend face-to-face events in the future? In the new ecosystem of business events, which is characterized by digital and hybrid formats as much as by the longing for authentic locations, emotional experiences and sustainable concepts, people’s motivations are also shifting when they decide for or against physical participation in events. From GCB…
Meeting planners are invited to join our Educational Trips to experience German hospitality and learn more about the services of the meetings and conventions sector. Participants get an insight into the MICE offer and explore leading local key industries first hand. A few days packed with networking, site inspections, education, and… of course lots of…
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