By Matthias Schultze: In 1973, the GCB German Convention Bureau was founded. 50 Years of ‘Meetings Made in Germany’ is a reason to celebrate, to look back and, more importantly, to look ahead. Cue this three-article series, discussing key aspects that have shaped our industry over the past decade and will continue in future…
Why do people attend face-to-face events in the future? In the new ecosystem of business events, which is characterized by digital and hybrid formats as much as by the longing for authentic locations, emotional experiences and sustainable concepts, people’s motivations are also shifting when they decide for or against physical participation in events. From GCB…
Meeting planners are invited to join our Educational Trips to experience German hospitality and learn more about the services of the meetings and conventions sector. Participants get an insight into the MICE offer and explore leading local key industries first hand. A few days packed with networking, site inspections, education, and… of course lots of…
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