The event is aimed at city, regional, national, and international tourism organisations, as well as universities and companies from the hospitality and tourism industry. It is directed toward managers, academics, as well as consultants and representatives of governments and international organisations dealing with tourism. Participants are invited to register for both days or can choose…
The Summer School provides great insights into the structure and functioning of the Meetings Industry. Our programme, filled with up-to-date and cutting edge examples of European best practice, lays out a comprehensive framework for you to build your expertise in one of the tourism industry’s most lucrative sector. It is perfect for those just starting…
Through workshops built around Political, Economic, Social, and Technological dimensions, attendees at CityDNA Autumn Conference identified priorities for Europe’s cities: stronger advocacy at EU level, sustainable funding models, inclusivity, AI integration, and data ethics. Using conferences as a platform for strategic realignment is a powerful way to ensure engagement and alignment to vision and goals.
This one-and-a-half-day event provides attendees with a unique opportunity to meet and network with European colleagues managing city cards schemes, to share knowledge and insights to stay ahead of the latest market trends & anticipate customers’ needs, helping participants to grow their business in a sustainable way as well as strengthening their professional expertise.
CityDNA International Conference is the premier platform for destination marketing and management professionals to push beyond traditional boundaries and embrace a future built on sustainability, digital transformation, and cross-sector collaboration. With a diverse range of expert-led sessions, this conference offers the opportunity to learn from the best and network with like-minded professionals.
Join peer CEOs to discuss and strategize about the future of your organisation, share best practices in innovation, change management. From budget constraints and political changes, digital transformation in the visitor experience, sustainability and shifting visitor behaviours, we will explore key challenges faced by our DMOs’ leadership and explore key paths for success and transformation.
The CVB Expert Meeting (open to all CVBs) is a compact 1.5-day format combining focused discussions, informal networking and shared moments around the table. Whether you are leading a bureau, managing operations or driving strategy, this meeting is built to offer both practical value and meaningful connections in a relaxed and open environment.
The Visitor Experience Expert Meeting (formerly TIC Expert Meeting) offers a mix of incentive and exchange opportunities for all attendees. This event is for managers and TIC front office professionals coming from small and large cities and working for either public or private tourist information organisations – whether they are CityDNA members or not.
This interactive session is designed for CVB professionals to exchange ideas, share best practices, and engage in peer-led discussions on key industry topics. After the discussions, we’ll continue with a networking reception, providing the perfect opportunity to connect with industry peers before IBTM World begins.
Having advised civic leaders in over 300 cities worldwide, Prof Greg Clark is ideally placed to interview City Destinations Alliance (CityDNA) leaders on the role of business and professional events in shaping the evolution and competitive positioning of European destinations, showcasing intellectual capital, attracting talent, start-ups and inward investment, whilst safeguarding local citizens’ interests.
The City Travel Report by CityDNA 2024–2025 marks a pivotal moment for Europe’s urban destinations. Stabilisation replaces recovery as European city destinations adapt to a shifting tourism landscape. Based on benchmarking insights from 128 cities, the 21st edition of the report reveals that growth is moderating—average bednight growth slowed to 5.8% in 2024, down from…
In a time when certifications and indexes dominate the sustainability narrative, this whitepaper invites destination leaders to look deeper—beyond metrics and toward meaningful, transformative strategies. Drawing on 20 expert interviews, survey data and real-life insights from frontrunner cities like Helsinki and Gothenburg, it challenges DMOs to use frameworks as tools—not as finish lines.
This White Paper produced by VivaCITY (a partnership between CityDNA and Simpleview / Granicus) examines the role, benefits and limitations of sustainability indices and certifications. With evolving EU regulation raising expectations and challenging both local policymakers and destination management professionals on destination sustainability standards and performance, this paper argues that these concepts are not ends…
Learn how to manage destinations through regenerative business models, destination stewardship approaches, and stakeholder engagement methodologies. We are all under pressure: visitor economies, their host communities, the earth, and the vulnerable. We need a new approach that considers how interconnected networks – social, environmental, and economic – can work together to restore, replenish, and sustain…
From City Destinations Alliance: Held from April 9 to 11, 2025, in the heart of Hungary’s vibrant capital, the City Destinations Alliance (CityDNA) International Conference & General Assembly brought together over 250 tourism leaders, destination experts and changemakers from across Europe to explore how cities can drive business transformation through the visitor economy. Under the…
Jointly organised by City Destinations Alliance, the European Travel Commission, & Modul University Vienna, the workshop is aimed at city, regional, national, and international tourism organisations, as well as universities and companies from the hospitality and tourism industry. It is directed toward managers, academics, as well as consultants and representatives of governments and international organisations…
The CityDNA Summer School is one of the flagship event of the meetings industry. It provides great insights into the structure and functioning of the Meetings Industry. Our programme, filled with up-to-date and cutting edge examples of European best practice, lays out a comprehensive framework for you to build your expertise in one of the…
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