Sector: Destination Marketing

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Destination Sustainability: The Score is not the Story

This White Paper produced by VivaCITY (a partnership between CityDNA and Simpleview / Granicus) examines the role, benefits and limitations of sustainability indices and certifications. With evolving EU regulation raising expectations and challenging both local policymakers and destination management professionals on destination sustainability standards and performance, this paper argues that these concepts are not ends…

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“Fractured Globalisation” Changes the Rules of the Game

Held during the 2025 IMEX Policy Forum in Frankfurt, this high-level interview with urbanist, author and global advisor Prof Greg Clark CBE FAcSS provides essential geopolitical and socioeconomic context for understanding the future potential direction of Business Events and what destinations that wish to strengthen their competitive positioning need to do. “A multiplication of opportunity…

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19 October 2025

Global Incentive Summit, Budapest, Hungary

Northstar’s global hosted-buyer event for the incentive travel industry—brings together the most highly-qualified incentive travel buyers with top incentive destinations, hotels/resorts, cruise lines, DMCs, DMOs, technology and merchandise providers, and tourism offices from around the world. Attendees participate in one-on-one pre-scheduled appointments, gain industry insights from our guest speakers and network with this exclusive group…

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12 October 2025

Small & Boutique Meetings, Knoxville, TN, USA

Small & Boutique Meetings — Northstar’s premiere hosted-buyer event designed specifically for small and boutique-sized meetings — bringing together highly-qualified meeting buyers with destinations, hotels, DMCs, technology and merchandise providers, and other suppliers ready to welcome smaller events. Attendees participate in one-on-one pre-scheduled appointments, gain industry insights from our guest speakers and network with this…

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10 September 2025

Destination Hawaii, USA

Destination Hawaii—Northstar’s destination-specific hosted-buyer event—brings together the most highly-qualified meeting and incentive buyers with top destinations, hotels/resorts, cruise lines, DMCs, DMOs, technology and merchandise providers, and tourism offices from the islands of Hawaii. Attendees participate in one-on-one pre-scheduled appointments, gain industry insights from our guest speakers and network with this exclusive group. This unique event…

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28 October 2025

Destinations International | Thrive: The Community Vitality Summit 2025, Jackson, MS, USA

Thrive: The Community Vitality Summit is where bold ideas meet purposeful action. This in-person gathering convenes destination leaders, changemakers and community stewards who are committed to creating places where everyone feels welcome, connected and valued. Formerly the Social Inclusion Summit, Thrive reflects an expanded vision to support vibrant, people-centered destinations by aligning the value of…

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28 October 2025

Destinations International | Business Operations Summit, Jackson, MS, USA

The Business Operations Summit is a cross-functional gathering of destination organization professionals in finance, human resources, operations and technology. This year’s summit will provide insight on post-pandemic recovery from an organizational perspective, focusing on new ways to think about how destination organizations are organized, staffed and operated. Sign Up for More Information: Be the first…

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VisitBritain | Business Events Delegate Survey | May 2025

VisitBritain’s updated Delegate Spend Report reveals that 62% of all delegates on average intend to return to the city where the event is held, and 47% intend to return to invest or grow business relationships, encouraging sector growth. You can learn more about the findings / download the full report here…

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Copenhagen, All Inclusive | Tourism In The Capital Of Denmark 2024-2030

Wonderful Copenhagen’s new high-level strategy for tourism (including Business Events) 2024-2030, designed to “shed light on tourism’s true impact on society and the world – its positive and negative effects, and its direct and indirect.” A model for meaningful engagement with local citizens and deeper links to local business and scientific ecosystems.

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New Maharashtra Convention Bureau to Exploit Opportunities in India’s Largest Economic Hub

This initiative will serve as a catalyst across key sectors, from tourism and hospitality to higher education, manufacturing, and infrastructure. It will attract global thinkers, investors, and changemakers to Maharashtra, generating new opportunities for our youth, our entrepreneurs, and our communities. From Meetings International…

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7 September 2025

Destination California, San Diego, CA, USA

Destination California — Northstar’s destination-specific hosted-buyer event — enables attendees to experience firsthand the most desirable destinations, hotels and activities for successful meetings, while making invaluable business connections. This unique event is hosted by Northstar Meetings Group’s leading brands—Successful Meetings, Meetings & Conventions, and Incentive magazine.

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3 September 2025

Destination Caribbean & Islands, Aruba

An attendee favorite, Destination Caribbean + Islands, brings together the most highly qualified meeting and incentive buyers with top destinations, hotels/resorts, cruise lines, DMCs, DMOs, technology and merchandise providers, and tourism offices from the Caribbean. Attendees participate in one-on-one prescheduled appointments with strongly vetted buyers, gain industry insights from our guest speakers, and network with…

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18 August 2025

Destination Midwest, Toledo, OH, USA

Join your industry peers for the must attend hosted-buyer event bringing together the most highly-qualified meeting and incentive buyers with top destinations, hotels/resorts, attractions, DMCs, DMOs, technology and merchandise providers, and tourism offices from the Midwest U.S. Meet buyers who are ready to book business in: Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North…

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3 August 2025

Destination Southeast, Palm Beach Gardens, FL, USA

Destination Southeast — Northstar’s destination-specific hosted-buyer event — brings together the most highly-qualified meeting and incentive buyers with top destinations, hotels/resorts, cruise lines, attractions, DMCs, DMOs, technology and merchandise providers, and tourism offices from the Southeastern states including: Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia. Attendees…

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