Sector: Advocacy
Australia Sets Blueprint for Advocacy
The Australian Business Events Association (ABEA) broke new ground when it successfully brought all industry organisations and stakeholders under one umbrella organisation. In so doing, its CEO, Melissa Brown, has the mandate to craft the message conveyed to government – across all departments. As its chair, Peter King, reminded The Iceberg when the association was…
How US Tariffs Redraw the Global Trade Show Map
By Kai Hattendorf: 2024 was the best year ever for the trade show industry globally by revenues. 2025 likely won’t be. Uncertainties around an aggressive, tariffs-driven challenge to global trade from the new U.S. administration are shaking markets and economies around the world. If high import tariffs announced by the U.S. administration are here to…
The Role of Business Events in Improving a Country’s Global Standing
By Kai Hattendorf: Good food for thought from Simon Anholt on public perception of countries this week at BI Norwegian Business School – and how countries can work to improve their global standing. For me, these points stood out from his data: Overall, the trend in global perception of countries has been positive between 2008…
Trust and Perception – Moving Targets in Times of Change
By Kai Hattendorf: I am an avid follower of Edelman’s Trust Barometer ever since I attended an early presentation of it in the year 2001, and this year’s presentation a few weeks ago at the WEF in Davos makes for sombre reading, stating that “political polarization and deepening fears giving rise to a widespread sense…
Does anyone “get” us?
By Kai Hattendorf | Business Transformation, Global Advocacy, Association Management: What is the one thing every event professional bemoans regularly? Right: “NOBODY understands what we are actually doing.” This is why advocacy for our sector matters. So, this week, let’s look at the one document empowering us to change that – giving us a…
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