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Destinations International Launches DMO Website Impact Calculator
From Destinations International: The gold standard tool for connecting DMO website traffic to influenced visits and economic impact, the Website Impact Calculator delivery will begin in January 2025 for destinations that sign up before 31st December 2024. The Website Impact Calculator attributes website traffic to physical visits and takes impact a step further by analyzing…
Northstar/Cvent Meetings Industry PULSE Survey | December 2024
From Northstar Meetings Group: The latest Meetings Industry PULSE Survey, co-produced and sponsored by Cvent, forecasts a significant rise in meetings spend for 2025. Planners anticipate a 12 percent increase in costs related to business events, with budgets expected to grow by nearly 11 percent. Most planners have a negative outlook on how the new…
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