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The Iceberg Publishes Third JMIC Case Study
The third of a series of high-level academic case studies investigating meetings legacies has been published on The Iceberg and Business Events World. The report has been prepared as part of the Joint Meetings Industry Council’s Case Study Program – see the video below – and adheres to strict academic criteria. It is research-based, includes valid measurable data, and has…
The Sustainability of the Business Events Industry in Malaysia
Growing its business events sector is part of Malaysia’s strategy to achieve status as a developed nation by 2020. This case study presents the contribution made by the 55th ICCA (International Congress and Convention Association) Congress towards developing the business events sector in the country. ICCA’s event engaged political leaders and the local community to raise awareness of the needs…
A Room with a Zoo Pays Off for Both Sides
For more than fifty years the Antwerp Zoo Society has used the proceeds of its event spaces to support a very unique CSR undertaking… the operation of one of the oldest and most important zoological facilities in the world. Now, with the opening of the new Flanders Meeting and Convention Center Antwerp (FMCCA), this commitment will be…
Dubai Expo 2020’s Legacy Plans
Dubai’s hosting of the next World Expo – which will bring together 180 nations and perhaps 25 million visitors – is of course right at the centre of its event planning. But the emirate isn’t just thinking about what will be taking place between October 2020 and April 2021. It is also planning what will be happening after the Expo is over….
Why It’s Important to Tell the Story
Borneo’s orangutans are among the beneficiaries of two corporate social responsibility programmes that were part of the recent ICCA Congress in Kuching, Sarawak. Now the wider outcomes the event delivered will be part of a new study measuring its impact. By Jane Vong Holmes, ICCA Asia Pacific Chapter Deputy Chair and Senior Manager Asia, GainingEdge. In many parts of Asia, although the interest is…
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