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In this dynamic and fun Masterclass we will explore traditional communication strategies and how they can be applied to communicating sustainability and enhance its purpose. You will be introduced to remarkable examples of storytelling by destinations and brands that inspire and elevate sustainability and make it accessible to broader audiences.
Around the world, there’s a new course to be plotted as destination organizations look inward at stakeholders and residents and begin to address the organizational changes needed to facilitate that shift: marketing must have a local voice, budgets need to address a wider scope of projects throughout the community with diverse partners… From Simpleview…
Earlier this year, PCMA announced a collaboration with the American Geophysical Union to further its action on climate change at events. Shawna McKinley, AMI expert contributor, asks Lauren Parr, Senior Vice President of Meetings and Learning at AGU how the union approaches this intention at its own events. From Association Meetings International…
RX (Reed Exhibitions) joined fellow members of the UFI Net Zero Carbon Events initiative at Cop 27 in Sharm El Sheik, Egypt on November 11 to officially launch the event industry’s Roadmap to a more sustainable future. RX reveal how it is informing their journey to net zero. From RXGlobal.com…
The BestCities Global Forum delegates in Vancouver were exposed to the social procurement and environmental activities developed within and by the city of Vancouver which can be applied to association meetings. The example of Ocean Wise, a non-profit organization whose mission is to empower communities and individuals to take action to protect and restore our…
The 12 BestCities Global Alliance partnership convened in Vancouver in December to once again drive legacy and sustainability standards for association meetings. In a sequel to the Capilano Impact Study Report, the attending associations react to the Vancouver experience. The next edition, in January 2024 will be in the medical city of Melbourne. The…
The German capital is the first German region to have an internationally recognised set of sustainability criteria for the Visitor Economy: The Global Sustainable Tourism Council (GSTC) has recognised Berlin’s sustainability criteria as being equivalent to the GSTC Industry Criteria for hotels and tour operators. From visitBerlin…
Aircraft manufacturing giant Airbus has joined a consortium of companies including Air New Zealand and Christchurch Airport with the goal of pioneering the commercial deployment of green hydrogen-powered aircraft. The six businesses in the Hydrogen Consortium include Airbus, Air New Zealand, Fortescue Future Industries, Taranaki’s Hiringa Energy, Fabrum and Christchurch Airport. From stuff.co.nz…
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