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The International Congress and Convention Association – a partner of The Iceberg – has published its 2016 country and city rankings. Paris – last leading in 2014 – has reclaimed the top city spot. The USA is the country holding the most meetings. International association meetings continue to double every ten years. Fuller data will be released in June. From ICCA…
The first of a series of high-level academic case studies investigating meetings legacies has been published on The Iceberg and Business Events World. The report has been prepared as part of the Joint Meetings Industry Council’s Case Study Program – see the video below – and adheres to strict academic criteria. It is research-based, includes valid measurable data, and…
13 June: Gain insight into how Cisco and its agency collaborate to build loyalty and expertise through education, engagements and experiences. 14 June: Mathias Sondermann will share how SAP adapts to their customer needs and decides when to pivot their event strategy. Learn tips you can use to stay relevant as you plan future events.
The Digital Event Strategist (DES) Live Online Course is interactive training that teaches you how to strategically plan, produce and measure digital events. You will be using these acquired skills to plan all your 2017 digital and hybrid events. Classes meet online on Wednesdays and Fridays at Noon EST, and last approximately 1 hour. Login from…
Can’t make it to PCMA Education Conference in New York City this June? Join us LIVE online for 2 days of education and networking.
Your membership with PCMA can put you on the right track to take your career to the next level. The information in this orientation program will help you to get started on your journey. PCMA is your gateway to the industry’s most relevant, cutting-edge information and knowledgeable leaders. So let’s get you prepped and ready…
During this session we’ll examine the recently released PCMA White Paper “The Power of Events” providing insights into adult learning behaviors and expectations, examples of digital event/engagement adoption models and a five-year, live streaming case study from PCMA. This new data provide you the tools and information needed to push forward your own digital event…
Many organizations are exploring more advanced conference data gathering methods to better understand attendee wants, needs, and behavior. While this is a fantastic step in moving towards a more data-guided approach, what does it mean to the organization, and what are the right business questions to ask and answer through this process? This webinar will…
This webinar will aim to peek “behind the drape” and demystify 360° / VR technology while providing practical and relevant information to apply 360° / VR in your meeting or event. The meeting planner now has the ability to provide their stakeholders a preview of the final destination, and creative companies can immerse audiences &…
The strategies critical to keep business events vibrant, compelling and successful are constantly changing. Are you looking to stay up-to-date with trends and strategies on your schedule? Participate in this demo to learn how the PCMA Business Event Bootcamp course is designed to give you and/or your team unlimited access to the latest best practices…
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