Found 118 Opinions
Viewing all Opinions
With advances in technology and the rise of crowdfunding platforms, the start-up scene is booming. This has seen many events emerge for those that play in the sector, like 4 Years from Now (4YFN), an initiative from the GSM Association which takes place alongside its flagship Mobile World Congress (MWC) in Barcelona. From Freeman XP…
With the Events Industry Council’s “Economic Significance of Meetings to the US Economy” now out, and after incentive sector specific research from both the Society for Incentive Travel Excellence and the Incentive Research Foundation, how far do such reports correctly quantify the real impact and worth of incentive travel? From SoolNua’s Pádraic Gilligan at Padraicino…
Looking at the country through the eyes of an incentive travel planner reveals there are myriad ways to unpack and repackage the “South African experience”. Requests still come in for the traditional offerings like safaris and beach trips. But planners are all about looking at locations with a fresh eye. From the Event…
The Trump effect on the US’s standing as a destination is much discussed. But what about the actual meeting that helped elect him: the 2016 Republican National Convention? The RNC and its economic impact are at the centre of some thoughts about the real return on investment of face-to-face. From PCMA Convene…
Whilst direct spend on business and professional events – the tip of the iceberg – is relatively easy to quantify, their legacy return on investment has always been harder to assess. ROI specialist Michael Piddock of Glisser links its measurement to the goals an event is seeking to achieve, be these in revenue, reputation, relationships or recall. From Meetings & Conventions…
Here are some controversial thoughts about that alluring and elusive butterfly… return on investment. No sooner do we get really near to it than it flutters away out of reach. So is it time for to rethink calculating the ROI of meetings and events… or would that indeed give much of the industry butterflies? From SoolNua’s Pádraic Gilligan at Padraicino…
Powered by 
