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10 February 2025

AIME Knowledge Program, Melbourne, Australia

The Knowledge Program is a ticketed event for Hosted Buyers, Hosted Media and Exhibitors. Visitor Buyers may purchase an upgrade to attend this program. The theme for 2025, “We Matter!” seeks to highlight and celebrate the global business events industry as a powerful catalyst for economic growth. Keynote speakers from AIME’s speaker bureau partners, along…

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Club Melbourne Ambassadors Celebrated for Amplifying Impact

From Melbourne Convention and Exhibition Centre (MCEC): The annual Club Melbourne Ambassador Program Awards honoured twelve forward-thinking leaders for attracting significant international events to Melbourne. Their advocacy efforts have secured Melbourne as the destination for 12 international conferences, doubling the number of successful bids achieved last year. Collectively, the events are projected to deliver more…

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Impact of AIDS 2014 Conference Still Resonates Today

From Melbourne Convention Bureau: In 2014 the 20th International AIDS Conference was held in Melbourne, which to this day is still the largest health conference ever held here. Ten-years down the track we are still talking about it. Thinking back to then and the global spotlight on Melbourne with more than 13,000 delegates, visitors and…

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13 February 2025

UFI Asia-Pacific Conference, Melbourne, Australia

The UFI team is excited to bring the UFI Asia-Pacific Conference to Australia for the first time in the history of this conference. Australia is an essential part of the Asia business events landscape with its world-class venues, strong supporting infrastructure and thriving entrepreneurial spirit. In addition, holding our conference in conjunction with AIME, hosted…

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Julia Swanson: Prevention is Better than Cure

From the BestCities Global Forum, hosted in January by Melbourne, its Convention Bureau Chief Executive, Julia Swanson, reflects on the values alignment now being demanded by future members of professional societies and associations. Cultural alignment, a sense of purpose, and creating long lasting community impacts are top of mind for the next generation, she says….

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THE POLLINATOR – Belinda Moore and Associations

From the BestCities Global Forum in Melbourne earlier this year, Strategic Membership Solutions’ owner, Belinda Moore, was perhaps the pick of the speakers on view. Covering 9 challenges that keep association executives awake at night, the editor of Associations Evolve shares her insights with The Iceberg.  Destinations that embrace the association challenges will succeed…

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10 February 2025

AIME 2025, Melbourne, Australia

The Asia Pacific Incentives and Meetings Event (AIME) is the leading trade event for the meetings and event industry in the Asia Pacific region. AIME is where industry decision makers connect, create and do business. We bring together international and local event planners and connect them with the best destinations, venues and event suppliers from…

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MCB Launches “First Peoples Engagement Guide”

From Meeting Spotlight: The Melbourne Convention Bureau (MCB) has announced the launch of its “First Peoples Engagement Guide,” a resource aimed at assisting event planners in creating culturally enriching business events and fostering positive social impact. The introductory guide is aimed at the business events industry and includes practical information about when and how to…

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The Biggest AIME in a Decade Opens in Melbourne

AIME Press Release: The Asia Pacific Incentives and Meetings Event (AIME) has today launched its 2024 event that will be the biggest AIME in a decade. Taking place at Melbourne Convention and Exhibition Centre (MCEC), AIME will host more than 600 buyers from around the world, welcome 3500 visitor and 570 exhibitors from various business…

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BestCities Launch Legacy Case Study Series

From BestCities Global Alliance: The 23rd World Congress on Intelligent Transport Systems in Melbourne, 2016, showcased ITS Australia’s expertise and fostered government and community engagement in intelligent transportation. Prioritizing diversity and strategic networking, it achieved significant industry growth, policy influence, and youth engagement. This event exemplifies the lasting benefits of hosting international congresses for industry…

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BestCities Creates Connections with Purpose at 2024 Global Forum

BestCities Global Alliance welcomed international association representatives, trade media, industry thought leaders, and representatives from 13 BestCities destinations to its annual Global Forum, which took place January 18-21 in Melbourne, Australia with the support of Melbourne Convention Bureau (MCB). BestCities’ flagship event featured a strong education program with speakers including Mark McCrindle, social researcher and…

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Demand for Regional Engagement Drives Growth in AP

AIME (Asia-Pacific Incentives & Meetings Exhibition) held annually in Melbourne, Australia, is just around the corner. The event organiser, Matt Pearce, gave The Iceberg some insight into the sudden proliferation of events being staged in the region. China and India are both showing demand for outbound, Pearce confirmed, and subject to developing the connection between…

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Loren Christie on Melbourne Global Forum

From Travel Writers Radio: Loren Christie is Managing Director of the BestCities Global Alliance which started 25 years ago with a conversation over drinks by city leaders from Melbourne Houston and Vancouver. Now there are 13 major international cities in this group that specialises in hosting some of the largest business events and leaving a…

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What to Expect at AIME 2024

The Asia Pacific Incentives and Meetings Event (AIME) has today announced that the 2024 event will be the biggest AIME in a decade. The event, to be held in February in Australia at the Melbourne Convention and Exhibition Centre, will host more than 600 buyers from around the world, welcome 3500 visitor buyers and 570…

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BestCities Announces Programme for 2024 Global Forum

BestCities Global Alliance has announced the details of its highly-anticipated 2024 BestCities Global Forum, featuring an exceptional lineup of speakers and an engaging programme. This annual gathering, designed with meeting specialists in mind, has grown into a pivotal event in the business events industry, fostering collaboration and knowledge exchange among industry leaders and city representatives…

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Natalie O’Brien AM

Chief Executive, Melbourne Convention and Exhibition Centre (MCEC)

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Natalie O’Brien AM is Chief Executive of Melbourne Convention and Exhibition Centre (MCEC), where she is responsible for the strategic direction of the business. She also has oversight of planning and future management of the new Geelong Convention and Exhibition Centre (GCEC) opening in 2026. Natalie is a former CEO of Food + Wine Victoria,…

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Melbourne Regains Bragging Rights on Annual Liveability Index

Once declared the world’s most liveable city for seven straight years, Melbourne is now third on the Economist’s list again as Australian cities bounce back up the global rankings following the pandemic lockdowns. Improved healthcare scores, which hurt Melbourne’s ranking during COVID-19 waves, helped move the city up from 10th spot… From The Age…

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MCEC Releases New Episodes of the Event Expert Docuseries

Melbourne Convention and Exhibition Centre welcomes over 2 million visitors every year, attending a range of events from small meetings to large international conferences and exhibitions. The docuseries goes behind the scenes showcasing the experts and creators making MCEC Melbourne’s home of the unconventional…

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