Between April 2018 and March 2024, 91 grant-supported international events taking place in 18 cities across Britain generated over £60 million direct economic impact, £35 for every £1 invested. Positive societal impacts (on healthcare and scientific progress, trade development and inward investment, etc.) need to be added to this already impressive figure.
VisitBritain’s updated Delegate Spend Report reveals that 62% of all delegates on average intend to return to the city where the event is held, and 47% intend to return to invest or grow business relationships, encouraging sector growth. You can learn more about the findings / download the full report here…
The second edition of the VisitBritain Business Events Association Conference, held at the ICC Wales 11-13th February, revealed the extent to which the sector has adopted the new impact & sustainability narrative – and tools – for effective congress bidding by the organisation’s key partners and stakeholders. This video of the event titled ‘Bid for…
HIV Glasgow, the HIV Drug Therapy Conference held in the medical hub city, has become the curator of data, the summary of knowledge from other international conferences focussed on the treatment and prevention of HIV and AIDS. But the legacy is truly unique… The 2025 edition revealed the circularity of a non-profit event dedicated to…
From AMI: The UK’s ambition to become a world-leading destination for international business events has been dealt a significant setback following a 41 per cent cut in funding to VisitBritain from the government’s GREAT programme. The announcement, made on 1 April, will see VisitBritain’s ‘GREAT Britain and Northern Ireland’ destination promotion programme budget cut from…
Between the 8-11th July last year, 1,100 of the world’s leading developmental neuroscientists convened at the Scottish Event Campus (SEC) in Glasgow, Scotland, for the International Congress of Infant Studies (ICIS) to exchange research, education, and stories, but also to propagate future research and understanding of a child’s early learning from years 0-3. Immersive…
A Gathering of Minds to Combat Dementia: Today, over 944,000 individuals in the UK suffer from dementia. By 2040, this number is projected to exceed 1.4 million, according to Dr. Sheona Scales, Director of Research at Alzheimer’s Research UK, the foremost charity in the UK dedicated to revolutionising the treatment, diagnosis, and prevention of Alzheimer’s…
VisitBritain Business Events attracted scores of UK-based associations, AMCs, PCOs, and member DMOs to the launch of its BE (Business Events) Impactful Framework© at its Association Conference titled ‘Beyond the Plenary’ held recently in Edinburgh – itself a scientific cluster and home to Dolly the Sheep. VisitBritain Business Events’ continued efforts to build impact capacity…
Join us for our season premiere as we welcome Laura Caprioli, Growth & Stakeholder Manager at VisitBritain. Laura returns to delve deeper into the groundbreaking legacy toolkit, a must-know for partner destinations. If you missed Season 1, catch up on Episode 7! In this episode, Laura gives us a crash course on the legacy toolkit…
From Conference News: VisitBritain, in partnership with MeetEngland, Meet in Wales, VisitScotland Business Events and the Association of British Professional Congress Organisers (ABPCO), explored the importance of ‘impact beyond the plenary’ at its first Association Conference at the Edinburgh International Conference Centre (EICC). The conference, which took place from 5-7 February 2024, brought together 80…
VisitBritain Business Events convened many of its destination ambassadors at the Institute of Directors in Central London to celebrate the role they play in securing international events to Britain. And it became abundantly clear how intrinsic these professional leaders have become in advancing research and development, social and environmental impact, and job creation derived as…
The Legacy & Sustainability Course ‘Shaping the Future of Business Events’ recently implemented by the Head of VisitBritain Business Events, Paul Black, concluded in Newcastle with 60 stakeholders from the business events ecosystem of Britain in attendance. The subject – Impact Measurement – surely the Holy Grail to identifying and measuring the value creation derived…
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