Tag: Sarah Fleming

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Meet in Wales Appoints SFA Connect as New Ambassador Agency

From Meet in Wales: Meet in Wales has partnered with SFA Connect to further expand its ambassador programme and increase knowledge and learning within Wales across the association conference sector. SFA will support the Ambassador Wales Conference Programme which mirror’s the destination’s wider strategy of working with specific sectors that underline the country’s industrial strengths….

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LEGACY: The Destination / Association Disconnect

SFA Connect founder, Sarah Fleming, voices concerns at the lack of association engagement by destinations Sarah Fleming, CEO & Founder of lead-generation and bid support agency SFA Connect and Iceberg Ambassador, explains the processes involved in preparing destinations in their bidding for relevant conferences and events which support both the key sectors as well as…

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Sarah Fleming

Founder / Managing Director, SFA Connect

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Managing Director and owner of SFA Connect (trading name for Sarah Fleming Associates Ltd), Sarah has over 25 years’ experience in the Meetings Industry.  She was a board director of a leading UK PCO for ten years where she handled numerous large, high-profile events all over the world. Through this work she gained an in-depth…

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