An Interview with Sarah Fleming, 2024 ICCA BI Coopetition Winner
From ICCA: At the 2024 ICCA BI Coopetition, Sarah Fleming, Managing Director of SFA-Connect, showcased an innovative approach to utilise the ICCA Business Intelligence platform to drive strategic success in conference bidding. Her winning project, “Leveraging Sector-First Strategies and ICCA BI for Successful Conference Bids: The SFA-C Approach,” highlights how aligning destination knowledge hubs with…