Northstar/Cvent Meetings Industry PULSE Survey | August 2024
From Northstar Meetings Group: The latest Meetings Industry PULSE Survey, co-produced and sponsored by Cvent, reveals that high costs remain among planners’ most pressing concerns. However, the investment is wise: 78 percent of the 470 survey respondents say face-to-face gatherings are more valuable than other sales, marketing and business-development initiatives. Among other noteworthy findings: Optimism…
