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Destination Canada: Leaving Sector Legacies
Virginie De Visscher is Senior Director of Business Development – Economic Sectors at Destination Canada. She is also an Iceberg ambassador. In two video viewpoints, she outlines Canada’s economic sector-specific approach to destination marketing and the increasing focus the organisation is now placing on both leaving business event legacies and on measuring their final impact….
Kai Hattendorf – 5 Trends to watch in 2024
From UFI: It took our face-to-face industry only two years to essentially recover from the most serious pandemic in more than a century. In addition, the industry has managed to deal with global inflationary pressures not seen in a generation. On top of that, we have faced new wars and growing geopolitical tensions. Despite all…
Net Zero Carbon Events Initiative Well on Track with Phase 3
It all started with the idea that the meetings industry needs to contribute to the planet’s sustainable development first and foremost by addressing its worse enemy: carbon emissions. The Net Zero Carbon Events initiative has since made great strides in linking all relevant stakeholders towards a common strategy to tackle climate change… From Boardroom…
New Social Impact Specialist Joins BESydney Team
From BESydney: As part of Business Event Sydney’s (BESydney) Change Starts Here agenda, it has engaged a Social Impact Specialist to drive the Social Impact strategy from the bidding stage all the way through, with a focus on measurement. Tina Demetriou will be joining the team from 21 November bringing a strong background in event…
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