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At a gala evening, the Malaysia Convention & Exhibition Bureau has welcomed six new “Kesatria” into its ambassador programme. The Kesatria are usually association presidents or industry leaders that are chairing major business events in Malaysia. Since 2012 the programme has contributed 123 meeting leads and attracted 188,317 delegates. From CIM News Magazine…
Malaysia now has its own Society of Association Executives, a response to the need for a single body to regulate the sector. The society’s mission is to advance Malaysian associations by offering advocacy, education and advice. Initiated by the Malaysia Convention & Exhibition Bureau, MSAE follows in the footsteps of other national societies around the world. From Boardroom…
Over the past 13 editions, this conference has been the most important gathering of Asian exhibition industry leaders. This fast-paced, two day event is geared towards providing industry updates and insights from across the region, combined with quality networking and unique cultural experiences.
The third of a series of high-level academic case studies investigating meetings legacies has been published on The Iceberg and Business Events World. The report has been prepared as part of the Joint Meetings Industry Council’s Case Study Program – see the video below – and adheres to strict academic criteria. It is research-based, includes valid measurable data, and has…
Growing its business events sector is part of Malaysia’s strategy to achieve status as a developed nation by 2020. This case study presents the contribution made by the 55th ICCA (International Congress and Convention Association) Congress towards developing the business events sector in the country. ICCA’s event engaged political leaders and the local community to raise awareness of the needs…
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