Published by Centre for Events & Festivals: Dr Martin Schnitzer from University of Innsbruck makes the case that public trust is the new currency for hosting major events — and it’s in short supply. Mega-events often stumble when residents see them as “transactional” spectacles rather than “transformational” opportunities for long-term benefit. Destinations need to understand…
A study by the Austrian Institute of Economic Research has analysed the economic impact of Congress Messe Innsbruck on both the region and its people. The venue generates around €360 million in gross value added. It secures around 5,800 jobs, delivers tax revenue of €120 million, and contributions to social welfare of €62 million. From Meetings International…
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