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UFI’s World Map of Exhibition Venues (November 2017) reveals that the total venue space available for exhibitions has grown 7.4 percent in the last six years, from 32,500,000 to 34,900,000 square metres (gross indoor exhibition space, venues over 5,000 square metres). The fastest growth is in venues offering more than 100,000 square metres, a rise of…
This report gives an overview of the experience and intentions of exhibitors at trade shows across the world. It aims to give event organisers a deeper understanding of the patterns and trends that drive positive and negative exhibitor experiences and the objectives and behaviours that underlie them. This report has been created in two stages….
The purpose of this report is to provide organisers with insight into the perceptions of tradeshow visitors across all major exhibition markets. Insight of this kind is essential to help organisers properly understand their visitors – their behaviours, their level of loyalty and advocacy, their needs – and, the extent to which these needs are…
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