From SFA-Connect: Understanding why international business events choose specific host cities is essential for cities looking to attract more conferences and meetings. While factors like accessibility, venue capacity, and destination appeal play a role, a key insight from our analysis shows that the majority of events align closely with the host city’s academic strengths, industrial…
From M&IT: There has been notable growth in budget stability and economic impact for business events across developed regions, according to the Global Destination Report 2024. Commissioned by The Business of Events, this year’s report has again been produced in collaboration with SFA Connect, ICC Belfast, and IBTM World, with a focus on insights from…
From SFA Connect: Mission Innovation, a workshop on hydrogen energy and the national gas grid, was held in Chester, UK in 2019. This event brought together experts from across the world, to share best practice and combine ideas on how to overcome challenges within the energy industry. Participants represented governments, industry and the research community…
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