The process of designing and executing a seamless event is an art, but tracking and analysing all the metrics is definitely a science. The formula for success can vary from group to group, but there are some universal metrics that most planners should focus on — ones that go beyond total attendance and satisfaction scores.
TEAMS: TRAVEL, EVENTS AND MANAGEMENT IN SPORTS, is the world’s leading conference and expo for the sports-event industry. Presented by SportsTravel, and hosted by the Greater Birmingham CVB, TEAMS ’26 will be held October 26–29 in Birmingham, Alabama. For more than 25 years, TEAMS has helped define the sports-event and appointment-based trade show industries.
Northstar’s TMS APAC is the leading tradeshow gathering event organisers and suppliers to connect, contract and forge new partnerships within the global MICE industry. Discover leading destinations, venues, hotels and other key MICE suppliers, complemented by an exclusive hosted buyer programme, bringing senior meetings, conventions, events and incentives buyers to a bustling tradeshow floor.
Northstar’s Meetings + Sports Leadership Forum brings together the industry’s thought leaders – planning professionals and suppliers – for three days of education, networking and sharing of best practices. This forum is unlike any other industry gathering: a unique, high-level experience where business relationships and friendships are forged.
Join your industry peers for the must attend hosted-buyer event bringing together the most highly-qualified meeting and incentive buyers with top destinations, hotels/resorts, attractions, DMCs, DMOs, technology and merchandise providers, and tourism offices from the Southwest U.S. Meet buyers who are ready to book business in: Colorado, Arizona, New Mexico, Nevada and Texas.
Luxury Meetings by Northstar connects North American planners seeking luxury-focused venues for their meetings or incentives. Those who are selected to attend will participate in two productive days of pre-scheduled one-to-one meetings with suppliers; insightful educational presentations from inspiring speakers, great meals, receptions, and numerous networking opportunities with other elite buyers.
The Summit brings together the most highly-qualified incentive travel buyers with top incentive destinations, hotels/resorts, cruise lines, DMCs, DMOs, technology and merchandise providers, and tourism offices from around the world. Attendees participate in one-on-one pre-scheduled appointments, gain industry insights from our guest speakers and network with this exclusive group of incentive specialists.
Northstar’s premier hosted-buyer event designed specifically for small and boutique-sized meetings brings together highly-qualified meeting buyers with destinations, hotels, DMCs, technology and merchandise providers, and other suppliers ready to welcome smaller events. Attendees participate in one-on-one pre-scheduled appointments, gain industry insights from our guest speakers and network with this exclusive group.
This is the premier hosted-buyer event for Midwest suppliers to connect with meeting professionals. Join your industry peers for the must attend hosted-buyer event bringing together the most highly-qualified meeting and incentive buyers with top destinations, hotels/resorts, attractions, DMCs, DMOs, technology and merchandise providers, and tourism offices from the Midwest US.
Destination California — Northstar’s destination-specific hosted-buyer event — enables attendees to experience first-hand the most desirable destinations, hotels and activities for successful meetings, while making invaluable business connections. This unique event is hosted by Northstar Meetings Group’s leading brands — Successful Meetings, Meetings & Conventions, and Incentive magazine.
M&C Asia Connections is an exclusive tabletop tradeshow that unites Asia’s top suppliers and global buyers in the MICE industry. This premier event offers a compelling agenda tailored for forward-thinking MICE professionals to forge impactful connections through pre-scheduled one-to-one business appointments and enriching networking sessions.
Northstar’s destination-specific hosted-buyer event brings together the most highly-qualified meeting and incentive buyers with top destinations, hotels/resorts, cruise lines, attractions, DMCs, DMOs, technology and merchandise providers, and tourism offices from the Southeastern states. Attendees participate in one-on-one pre-scheduled appointments, gain industry insights from our guest speakers and network with this exclusive group.
Finding the right destination feels more challenging than ever. This webinar breaks down some of the shifts happening in the market — and the smart moves planners are making in response. From tapping into second‑ and third‑tier cities to rethinking timelines, expectations and negotiation tactics, you’ll find out what’s working right now.
Choosing the right destination is one of the more strategic decisions a planner can make, yet the process is often driven by routine, convenience or budget alone. This webinar focuses on site selection as a strategic tool, demonstrating how the right location can reinforce your event’s purpose, energize and engage attendees, and drive measurable outcomes.
For years, the UK’s BE sector has been making the same case to government: we are more than tourism. Now, Parliament has said it too. The Culture, Media and Sport Committee’s new report is arguably the strongest political endorsement the sector has received, warning it risks falling behind without Government commitment to funding. From M&IT…
Malaysia’s business events industry significantly outperformed its annual targets in 2025, with international delegate arrivals surging almost 80% above expectations as the country accelerates efforts to become one of Asia’s top five business events destinations by 2030. The country welcomed more than 867,000 international delegates last year, comfortably exceeding its target of 482,000 by 79.9%.
From M&C/ASIA: An event aimed at tackling extreme heat was cancelled amid a record-breaking heatwave, turning a policy discussion into a live example of the risks climate experts have long warned about. The session, titled Extreme Heat: Improving Governance and Strengthening Action Around the World, was due to take place during London Climate Action Week…
At the recent edition of The Meetings Show Asia Pacific, held in Singapore, Northstar Travel Group’s CEO Jason Young reported healthy growth in buyer attendance, pre-booked business meetings and exhibition space booked, along with strong positive sentiments from all sectors of the industry. Young pointed to the growing importance for show organisers of offering high…
In the latest PULSE Survey, planner optimism has increased dramatically: The percentage of planners who are more optimistic than they were two months ago has nearly doubled since the March PULSE Survey. The research indicates meetings demand is strong — and that planners must navigate significant cost-related and geopolitical challenges to execute those business events.
The recent unveiling of Hongqiao Tech Week is the latest sign that the global technology events landscape is becoming closer tied to the Chinese market. Taking place in Shanghai in November, the event will bring together enterprises, startups, investors and leaders across sectors including AI, future mobility, digital infrastructure, and life sciences. From M&C/ASIA…
According to the results of a recent Cvent survey, while 87 per cent of event professionals are more confident in using AI-generated content, 85 per cent believe their audiences are growing increasingly sceptical of whether content is genuinely created by humans and whether information is accurate.
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