Tag: MCB

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Julia Swanson: Prevention is Better than Cure

From the BestCities Global Forum, hosted in January by Melbourne, its Convention Bureau Chief Executive, Julia Swanson, reflects on the values alignment now being demanded by future members of professional societies and associations. Cultural alignment, a sense of purpose, and creating long lasting community impacts are top of mind for the next generation, she says….

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MCB Launches “First Peoples Engagement Guide”

From Meeting Spotlight: The Melbourne Convention Bureau (MCB) has announced the launch of its “First Peoples Engagement Guide,” a resource aimed at assisting event planners in creating culturally enriching business events and fostering positive social impact. The introductory guide is aimed at the business events industry and includes practical information about when and how to…

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