Sector: Incentives
Drawing Red Lines on the Map: Incentive Travel’s New Geography
by Pádraic Gilligan, co-founder, SoolNua: As 2025 unfolds, it’s increasingly difficult to pin down exactly how incentive travel professionals feel about the short- to medium-term outlook for our industry. One thing is clear: sentiment has shifted since 2024. The Incentive Travel Index, released in November 2024, painted a nuanced picture—continued growth in the use and…
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