Despite continuing geopolitical uncertainty, meeting planner optimism continues to trend upward, although 2026 expectations have softened slightly for both meeting volume and attendance. Download the free report for exclusive data, region-by-region breakdowns, and deeper insights into the global events industry. From M&C Asia…
Uncertainty is making way for optimism in APAC’s events industry, a sign of the region’s quick rebound from tariff shocks, according to the Northstar/Cvent Meetings Industry PULSE Survey September 2025. Download the free report for exclusive data, region-by-region breakdowns, and deeper insights into how optimism – and caution – are shaping global events. From M&C…
Industry guru Gary Grimmer on the need for a new acronym to effectively communicate the true USP of business and professional events: Leveraging International Networks and Knowledge. From Meetings International: Over the years, it has been common to hear association leaders, meeting planners, and people from convention bureaux, venues, and PCOs say that collectively, we…
David Adler argues that participation is the USP that has driven the value and impact of events from time immemorial, and that new technologies that fail to unlock meaningful participation will fail whilst those that widen and deepen interactivity will thrive. From GatheringPoint.news…
The impact and value of business events won’t be maximised by cutting and pasting past models. For the sector to enjoy long-term success, inspiration and innovation need to be drawn from every potential source. From M&C/Asia: Event designers wanting to leave an impression on attendees can learn a thing or two from creators across industries…
Skift Meetings Editor-in-Chief Miguel Neves dissects key factors driving corporate trust in the power of events to unlock business value in ways that are inaccessible to other channels and tools: Brands are making bold experiential moves, and the events industry stands to benefit — if it delivers on the promise of meaningful experiences…
Association leaders at Skift Meetings Forum 2025 highlighted current challenges faced by the events industry. They’re adapting by shortening events, creating value-driven and generationally tailored experiences, and managing attendee hesitancy. Declining international participation, late registrations, and political sensitivities are forcing leaders to rethink formats, messaging, and speaker vetting to keep conferences relevant.
Regional business events leaders discussed how to increase collaboration, turn individual success stories into systematic improvement, develop frontline skills, and raise awareness about the strategic impact of events with African policymakers. From The Star (Kenya)…
A planner’s guide to making a lasting mark on attendees, companies, communities, and the environment: In this report, Skift Meetings set out to provide insights, strategies, and real-world examples to empower planners to create events that not only meet objectives but also leave a lasting positive impact on their attendees, communities, and the planet.
Organised by ITB China, MICE Meeting Point conference and exhibition, taking place in Beijing from 11-12 September and promises to be a focal gathering for business event and corporate travel professionals. Featuring a blend of forums, exhibitions, and panel discussions aimed at dissecting the current state and future direction of the industry. From MIX Meetings…
ICCA CEO Senthil Gopinath argues that the era of transactional venues selling rooms, tech and m2 is over, and sensitivity to the delegate experience is the key factor for future success: Over the past few years, I have witnessed something remarkable in the business events world: venues are no longer simply spaces where meetings take…
By Kai hattendorf, Global Business Events Industry Strategist: America’s reputation as a tourism and events hub is strained, with travel down, costs rising, and accessibility questioned. How can this be overcome, and what might happen next? Fees, access issues, and image concerns weigh on the country’s standing in the international meetings market…
ITB China’s new MICE Meeting Point, debuting in Beijing Sept 11–12, has partnered with the China Association of Travel Services’ MICE Committee and the China Advertising Association’s Event Marketing Committee. The collaboration aims to drive professional development, foster international cooperation, and connect global resources with China’s evolving business events industry.
By Kai Hattendorf, Global Business Events Industry Strategist: I rarely report on single conference sessions, but recently in Singapore there was one that stood out to me, as it really showed the regional take on geopolitical developments. My take: The region is no longer waiting for Washington, as panelists shared their assesment that, while the…
David Adler raises important issues on the necessity of attending meetings with people who hold diverse perspectives, and the more important point that governments have a responsibility to encourage participation and to participate in such meetings themselves. International meetings shouldn’t become echo chambers if they are to educate their participants and identify solutions to problems.
From Skift Meetings: The sharp decline in global attendance at a recent international medical congress is more than a one-off, it’s a red flag. As political rhetoric escalates, the US is becoming a less viable destination for truly international meetings. Attendance at the International Society on Thrombosis and Haemostasis Congress in Washington, DC this June…
From Skift Meetings: Dr. Steven G. Rogelberg says meetings are a bigger expense than IT when you add the cost of attendees’ time and salaries. So why is no one at the top in charge? Few corporations view meetings as a critical business function and there’s no one at the executive level who actually owns…
From SFA-Connect: Understanding why international business events choose specific host cities is essential for cities looking to attract more conferences and meetings. While factors like accessibility, venue capacity, and destination appeal play a role, a key insight from our analysis shows that the majority of events align closely with the host city’s academic strengths, industrial…
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