Sector: Associations

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The Hidden Patterns Behind Association Events: A New Strategy For Smarter Bidding

From Centre for Events & Festivals: Why do some international meetings keep circling the same regions, while others roam the globe? Behind every association event is a quiet game of geography, power, and preference — one that shapes who gets access to knowledge, influence, and economic return. While host cities compete aggressively to secure International…

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26 March 2026

European Association Summit 2026, Brussels, Belgium

This year’s Summit brought together over 260 Association professionals for a day of learning, sharing, and community-building. The energy was unforgettable. Now, we have a challenge and a responsibility: to build on that momentum and make EAS26 even more impactful. Mark your calendars: #EAS26 will return with fresh sessions, new voices, and the highly anticipated…

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The Power of Alliances: How Global Cities Are Reimagining the Meetings Industry

Loren Christie, GainingEdge Consultant and Managing Director of BestCities Global Alliance argues that Destination Marketing Organisations are discovering that collaboration enhances resilience, amplifies impact and drives innovation. These partnerships should be more than operational, they should be visionary and meaningful, and DMOs should leverage their qualities to bring unique value when hosting international association meetings.

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A Tale of Two Government Schemes

Hattendorf argues that government support is vital for SME participation in international trade fairs, and is critical for many early-stage export-oriented companies’ success. We now have evidence of what happens when the government funding tap is turned off (in UK) and clear ROI data for schemes that have been consistently running for decades (in Germany).

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Asian & International Associations: Potential for Explosive Growth

In a call to action for all Asian destinations to embrace “beyond-tourism” thinking in their approach to Business Events, PCMA’s Florence Chua summarises the opportunities and barriers to growth in the regional and international association market within Asia Pacific. Interviewed during this year’s PCMA APAC conference at Marina Bay Sands in Singapore, Chua highlighted the…

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European Boating Industry Turns the Tide in Recreational Marine Sustainability

From Boardroom: As the European Green Deal is shaping various sectors in the continent, associations need to step up their game for advocacy and actively lead their sectors towards transformation. Few have risen to that challenge with the clarity and collaborative ambition of the European Boating Industry (EBI), which has just been awarded the 2025…

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Leadership Choices and the Legacy Based Mindset in Sydney

From Boardroom: Associations are under pressure. Technology moves fast, members want different things, politics are unstable, and the climate crisis is ever-growing. Association leaders must make difficult decisions about what relevance means and how to partner strategically for impact. In this context, Sydney’s Leadership Choices: Driving Societal Change into Associations event served as a hands-on…

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The European Association for Osseointegration at CityCube Berlin

From Boardroom: The 30th Annual Congress of the European Association for Osseointegration (EAO), one of the leading organisations within the field of implant dentistry, was a landmark event that underscored the city’s appeal as a world-class congress destination. With over 3,000 delegates and 140+ expert speakers, the meeting provided a dynamic platform for discussing cutting-edge…

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VisitBritain Association Conference #2: Impact is the Future

The second edition of the VisitBritain Business Events Association Conference, held at the ICC Wales 11-13th February, revealed the extent to which the sector has adopted the new impact & sustainability narrative – and tools – for effective congress bidding by the organisation’s key partners and stakeholders. This video of the event titled ‘Bid for…

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