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The New Language of Events Spoken by Today’s Audiences
From PCMA: Commonly used industry terms like “hybrid” and “plenary” aren’t resonating with event attendees, and some terminology even makes attendees cringe, according to a Freeman analysis. Meeting professionals who are looking to make their events more appealing to next-generation attendees might consider making a simple shift: Use words to describe your events that resonate…
CEREZALES: Associations Must Adopt Business Model Platforms
Speaking from Luxembourg at the AIPC annual conference, the Iceberg Ambassador and Global Executive Vice President of MCI, Oscar Cerezales, picks up the thread of Skift editor Angela Doyle’s recent post titled ‘Consolidation on the Horizon for Meetings Industry Associations’ insisting that the alphabet soup of association interests needs recalibration. But it doesn’t stop there….
MEETING NEEDS: Industry Charity Celebrates 20 Years
The UK-based industry charity, Meetings Industry Meeting Needs, gathered in London to celebrate raising over £1.3m to support over 400 grants to those in need both in the UK and beyond. Copenhagen Convention Bureau‘s Lene Corgan and founder Martin Lewis share the story of the charity, some of the programs supported, and celebrate the impact…
The Unbroken Spirit Runs Deep in Lviv
By Jane Vong Holmes, featured in Meetings International: Lviv’s business events community in Ukraine transforms challenges into solutions amidst war’s impact. Humanitarian hubs, charitable initiatives, and innovation mark their response. Noteworthy are hotels turned shelters, IT companies aiding modernisation, and Lviv’s commitment to building connections. Winning titles like European Youth Capital 2025 and hosting international…
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