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Legacies of the IBTM Global Policy and Practice Forum
Last month, just prior to IBTM World’s staging, the Iceberg partner’s inaugural Global Policy and Practice Forum was held in partnership with The Business of Events. Supporting the gathering were the Barcelona Convention Bureau, PCMA (the Professional Convention Management Association) and JMIC (the Joint Meetings Industry Council, which presents The Iceberg). The forum brought together…
Glasgow: Medical Meetings Leave Life-saving Legacies
This year Glasgow Convention Bureau launched the People Make Glasgow Healthier campaign, taking the messages from a few key medical congresses out of the convention centre and into the community. The conferences were able to create a deeper legacy for the city, with for example 180 people receiving lifesaving CPR training, From Boardroom…
Manchester: Building on the Legacies of Pioneers
Throughout its history, Manchester has played host to many global breakthroughs, including the first stored-program computer and the splitting of the atom. These days it is rising in positioning as a global conference destination, the value of its international association events almost doubling between 2011 and 2017. From Boardroom…
MeetDenmark Launches Outreach and Legacy Report
Denmark has brought together its four largest meetings cities to launch a report on how to make international conventions more impactful for both associations and destinations. The starting point was a trawl of 500 publications globally on the topic, to collect the scattered legacy-driving content in one guidebook. From Boardroom…
Malaysia Secures 2023 Biomechanics Meeting
Malaysia hopes that its hosting of the 12th Asia Pacific Conference on Biomechanics in 2023 will help grow the field both nationwide and in the ASEAN region. Partners on the bid included the Malaysia Convention and Exhibition Bureau, the Ministry of Tourism, Arts and Culture and the Ministry of Education. From AMI Intellectual Capitals…
The Future of Congresses: The Copenhagen Scenario Model
Copenhagen CVB and Iceberg partner BestCities Global Alliance have conducted an in-depth piece of future research in a unique collaboration with future scientists and designers. Explore four immersive scenarios for 2040 that spell out potential futures for our industry. The report is accompanied by four audio narratives to make each of the scenarios real and…
Economic Impact of Exhibitions in the United Kingdom
Working with sister associations the Association of Event Venues (AEV) and the Event Supplier and Services Association (ESSA). the Association of Event Organisers (AEO) has compiled an economic impact study defining and measuring the significance of exhibitions to the UK economy. Using the Size and Scale Index for Events (SASiE) data, this new report was…
Beyond Food: The Emergence of the Plant Menu
The way people eat at events is changing. As populations around the world begin to understand the impact of their eating habits, we are seeing a massive change in what and how people eat. This chapter of the Beyond Food report series delves deeper into these trends, and into the emergence of the plant menu…
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