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The German capital has launched initiatives to help the recovery of business events, conferences and trade shows. The city’s Relaunch Programme will include marketing campaigns, a MICE Acquisition Task Force, international customer event BESTIVAL 2022 and the extension of the Berlin Congress Fund, as well as other plans over two years. From Association Meetings International…
The pandemic offers a chance for the global business events sector to reinvent itself. So says a white paper and recovery roadmap just jointly released by PCMA, the Singapore Exhibition and Convention Bureau, Singapore Tourism Board, as well as Iceberg partner UFI. But the paper also details havoc already wreaked upon the industry. From PCMA…
Many international convention centres use sophisticated methods to measure the economic impact of business events in their host cities. Others recognise the importance of food in customer experience and promote programs like paddock to plate or food miles. ICC Sydney marries these two concepts together and takes them to a new level by measuring the…
This project collected, analysed and synthesised the findings of all prior Joint Meetings Industry Council Case Studies to deliver a verdict on the broader contributions that conferences, congresses, trade shows, convention centres and bureaux deliver to destinations, communities, industries and economies. The cases were drawn from four continents: Europe, Asia, South America and Australia. The…
As a part of its strategy, UFI’s objective is to provide reliable data on the exhibition market to its members and to all those interested in exhibitions. This data covers 3 elements: the exhibition venues, the exhibitions held in those venues and the companies who organize those events. The World Map of Exhibitions Venues 2011…
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