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The Netherlands: Four Cities, Four Meetings, Four Ambassadors

Holland’s network of thought leaders plays a key role in attracting international association events and enhancing the country’s reputation as a knowledge hub. Here four key influential figures, instrumental in winning bids for Utrecht, The Hague, Amsterdam and Rotterdam, discuss the experience. The group includes Professor Peter Reiss (pictured at AIDS 2018). From Boardroom…

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Association Community Launched by ICCA

ICCA, the International Congress and Convention Association, has invited senior association executives, meetings managers and volunteer leaders to join its newly founded Association Community. By making associations themselves part of its family, the Iceberg partner will now gain direct input from a key voice in the association meetings sector. From Boardroom…

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A Balancing Act: Dutch Events and Associations Talk Autumn Strategy

In mid-June the Netherlands started to welcome international travellers back to its borders. There is no limit for maximum attendees at meetings and events, but associations even so are wary, and with countries like the US, India and Australia still unable to travel, planners are considering best strategy for the coming autumn. From Boardroom…

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Fighting Zoom Fatigue: Taking Your Meeting Out on the Tiles

The Netherlands Tourism Board recently hosted a meeting called “Dis-Connect”. Association, venue and destination professionals joined a virtual workshop staged live at the museum of the Royal Delft pottery factory. They painted white tiles with blue paint in the style of the famous “Delftware” produced in the town since the 17th century. From PCMA…

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Netherlands Launches €300m Events Fund

The Dutch government is to expand its support package for jobs and the economy with a raft of measures including plans for a €300 million guarantee fund for events. While vaccinations are underway in the Netherlands, businesses continue to suffer during the economic crisis with the country in lockdown. From Conference & Meetings World…

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Netherlands’ Triple Helix Approach Essential to Creating Impact

From Meetings International: In 2019, the Netherlands delivered a new vision for meetings and conventions put together by many people in and outside the industry. Conclusion: The triple helix approach of business events for the nation’s key sectors is essential. By sharing expertise and collaboration on specific topics, the Netherlands can achieve an impact beyond…

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How to Define (Your) Legacy

In this whitepaper, The Hague Convention Bureau – the official organisation that promotes The Hague as an event destination – explores the meaning of legacy. What does it mean to audiences and how can The International City of Peace & Justice and a leading destination for global association events, support clients to achieve their legacy…

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How Associations and Destinations Interact After COVID-19

After the pandemic, the way that associations and destinations are interacting has altered. Within this article various experts weigh in on the changing landscape, including MCI’s Nikki Walker and Destinations International’s Jane Cunningham (both organisations in fact Iceberg partners), and The Iceberg’s own Founder James Latham. From Association Meetings International…

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Edible Insect Meeting Seeks to Solve Global Hunger Crisis

The problem is familiar and has been escalating rapidly over the decades. Global food produce is not enough to cover the needs of our planet’s ever-growing population. The issue will be discussed in depth at Quebec City, Canada, throughout the fourth edition of the International Insects to Feed the World conference. From Boardroom…

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Electric City 2021: Legacies in Sustainability

Iceberg partner Copenhagen Legacy Lab has just improved its methodology for planners, deepening the strategic approach. One past event that approached CLL with a clear legacy vision was Electric City 2021, WindEurope’s flagship meeting held in collaboration with WindDenmark. This was staged during November 2021 at the Bella Center in Copenhagen. From Boardroom…

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Battle Fatigued Planners Face Omicron Variant

The spread of the Omicron variant of COVID-19 is causing havoc for meeting planners, with major events being cancelled or postponed right across Europe. The World Economic Forum has postponed its high profile meeting in Davos, Switzerland. The in person event, scheduled for mid January, has been pushed back to the Summer. From Association Meetings International…

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