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The world of business events is changing. Big trends that emerged slowly before the pandemic quickened pace over the past year: hybrid models, focussed on meeting & experience, sustainability, and value creation have become key focus areas. Events are not just to create economic value, but also to achieve social and ecological targets. The Netherlands…
The Iceberg is publishing a series of interviews about the globalisation of large associations. These are jointly produced by partners Boardroom and the Global Association Hubs Partnership. This time we hear from another partner, the International Congress and Convention Association, which is spreading its wings in Dubai. From Global Association Hubs Partnership…
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