This report launched at this year’s IBTM World sets out in detail the intentional planning and sophisticated business models behind Sarawak’s journey from minor regional conference destination to impact-oriented success story, with lessons for other destinations aiming to unlock the potential of their intellectual capital and to attract events that drive local economic development priorities.
Sarawak’s delegation to ICCA Congress 2025 was led by The Honourable Data Sri Abdul Karim Rahman Hamzah, Minister for Tourism, Creative Industry and Performing Arts, who announced MoUs with 12 other Sarawak ministries, formalising the multi-sector government engagement that has led to Sarawak’s 100% success-rate in winning international meeting bids since 2021. From TTR Weekly…
The first Legacy Event Advocacy Policy (LEAP) Summit in Malaysia ended with the adoption of the Borneo Legacy Declaration, setting out a framework for measuring and supporting the benefits of business events, beyond short-term economic impact. The summit was organised by The Iceberg and powered by Business Events Sarawak (BESarawak). From Conference & Meetings World…
Amelia Roziman, CEO of Business Events Sarawak (BESarawak), has been honoured with The Iceberg Excellence Award. This recognition was presented during the inaugural LEGACY360 Education in Kuching, where Amelia’s bold vision, leadership in legacy-driven event strategies, and pioneering contributions to sustainable business events were celebrated. From TTR Weekly…
The latest edition of Sarawak’s Borneo Inspires Legacy Awards (BILA) programme celebrates the power of business and professional events to generate positive societal value | From Borneo Post: Sarawak today celebrated visionary individuals and organisations driving transformative change through business events at the Borneo Inspires Legacy Awards 2025 at the Borneo Convention Centre Kuching…
Sarawak is redefining academic conferences through BESarawak’s Academia Malaysia Advocacy Programme. With universities embracing legacy-driven events aligned to PCDS 2030 and UNSDGs, and innovations like AI.LEGACY plus major infrastructure growth, Sarawak is set to become the hub where research sparks lasting societal, environmental, and economic impact. From Sarawak Tribune…
From BIZ + Leisure: Sarawak will take centre stage in the global scientific community with the 17th International Conference on Materials Processing and Characterisation (ICMPC 2025) from November 27-29, 2025. To be held at Imperial Hotel, Miri, this conference will bring together leading researchers, engineers, and academics from all over the world such as the…
From Boardroom: Sarawak has officially launched LEGACY360 – Business Events for a Sustainable Future, the first forum in Southeast Asia focused on advancing business event legacies. The initiative aims to position Sarawak as a leader in creating long-term economic, social, and environmental impacts through business events. Unveiled during an exclusive preview, LEGACY360 underscores BESarawak’s ambition…
The library of Sekolah Menengah Kebangsaan (SMK) Balai Ringin (Balai Ringin Secondary School) was given a new lease of life with a donation of 2,000 books by BESarawak and the organising committee of the 15th Joint DCCI-KCCI Gawai-Kaamatan 2024 Celebration. Two years ago, an explosion destroyed the school’s library, leaving students without access to essential…
From M&C/ASIA: As the winner of M&C Asia Stella Award’s Best Sustainability Initiative (Destination) title, Sarawak has solidified its position as a leader in legacy and innovation for the MICE industry. Amelia Roziman, CEO of Business Events Sarawak (BESarawak), discusses how the destination has seamlessly woven sustainability into every facet of its business events strategy.
The award-winning BESLegacy Initiative by Business Events Sarawak is helping associations and other meeting planners make an impact beyond the conference halls. Learn how the BESLegacy Initiative goes beyond hosting events to build a sustainable future, drive economic growth, and foster cultural and social development. Find out what legacy impact really means and how Sarawak…
From TTG mice: Sarawak’s business events legacy takes a significant step forward as Business Events Sarawak (BESarawak) and Universiti Malaysia Sarawak (UNIMAS) combine forces to develop the first economic and legacy impact study of its kind in Malaysia. The partnership between BESarawak and UNIMAS will see two key projects implemented – an Economic Impact Study;…
In a three-part video report from the Legacy Capital of Malaysia, #Meet4Impact’s Geneviève Leclerc and GainingEdge Chairman, Gary Grimmer, share the journey of the inaugural 2-day ICCA Association Impact Masterclass, hosted by the Sarawak Ministry of Tourism and funded by BESarawak, led by CEO, Amelia Roziman. Leclerc and Grimmer emphasize the importance of establishing the…
Chief Executive Officer of Business Events Sarawak and The Iceberg Ambassador Amelia Roziman ABS CIS combines with GainingEdge Chairman, Gary Grimmer, to share the success of her organisation as she prepares to host of the first ever ICCA Association Impact Masterclass being held in Kuching in April. Alignment to the 10-Year Development Strategy of the…
Co-created by ICCA, Meet4Impact and GainingEdge, the Association Impact Masterclass is a new groundbreaking training programme, aligning seamlessly with the ICCASkills certification programme. This initiative will add valuable enhanced capabilities to the skillsets of association professionals worldwide, enabling them to design, deliver, and measure the impacts of their activities. Associations play a crucial role globally…
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Amelia is a pioneer of BESarawak with over 21 years of branding, marketing and PR experience whose career in the sector began as a sales coordinator. Within 12 years, she helms the organisation as a CEO. Coming from the indigenous Bidayuh tribe of Sarawak, she is passionate about developing her homeland and providing opportunities for…
Sarawak’s business events industry wrapped up 2022 on a high note after securing 100 business events for 2023, exceeding the initial target of 90 at an achievement rate of 111 per cent. Business Events Sarawak said the 100 business events were worth an estimated RM359 million in total economic impact. From New Sarawak Tribune…
Sarawak in Malaysia has published the first volume of a new academic journal designed to help the sector “reset and recover” while identifying legacy opportunities. Business Event Sarawak joined with several bodies, including Iceberg partner ICCA, to create the International Journal of Business Events and Legacies IJBEL. Photo: Nicky Tay. From Association Meetings International…
Last year Goodfellow Publishers released “Business Event Legacies: Global industry case studies”, from Carmel Foley, Deborah Edwards and Karin Weber. Previous work by Foley and Edwards includes the first JMIC Case Study published here on The Iceberg, and this book cites all of those studies. Here the volume’s content is outlined. From Meetings International…
Iceberg partner ICCA (the International Congress and Convention Association) has formalised a collaboration with BESarawak. The venture will see both working jointly on the new International Journal of Business Events and Legacies. GainingEdge, another Iceberg partner, and The Iceberg itself will also lend support to the publication. From Association Meetings International…
Sarawak’s Minister of Tourism, Creative Industries and Performing Arts, the Honourable Dato Sri Abdul Karim Rahman Hamzah, has been discussing the Malaysian state’s approach to recovery and its strategy of promoting business event legacy creation. Subjects covered include ventures with Iceberg partners GDS-Index and ICCA. From Boardroom…
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