Tag: VisitBritain

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VisitBritain Explores ‘Impact Beyond the Plenary’

From Conference News: VisitBritain, in partnership with MeetEngland, Meet in Wales, VisitScotland Business Events and the Association of British Professional Congress Organisers (ABPCO), explored the importance of ‘impact beyond the plenary’ at its first Association Conference at the Edinburgh International Conference Centre (EICC). The conference, which took place from 5-7 February 2024, brought together 80…

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AMBASSADOR PROGRAMMES: The Connective Tissue of a Destination

VisitBritain Business Events convened many of its destination ambassadors at the Institute of Directors in Central London to celebrate the role they play in securing international events to Britain. And it became abundantly clear how intrinsic these professional leaders have become in advancing research and development, social and environmental impact, and job creation derived as…

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CATALYSING CHANGE 2: The Holy Grail

The Legacy & Sustainability Course ‘Shaping the Future of Business Events’ recently implemented by the Head of VisitBritain Business Events, Paul Black, concluded in Newcastle with 60 stakeholders from the business events ecosystem of Britain in attendance. The subject – Impact Measurement – surely the Holy Grail to identifying and measuring the value creation derived…

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