Dr Mike Duigan from the Centre for Events & Festivals clarifies how two very different but equally powerful conceptual frameworks – Theory of Change and Field Configuring Events – can be used in tandem to generate practical, lasting transformation, both in host destinations and more generally in service of the event-owning organisation’s mission.
Prof Mike Duignan, Founder & Chair of the Centre for Events & Festivals, argues that it’s essential to bring together the very best academic practitioners and rigorous studies with top practitioners who deeply understand the workings of the market, if we are to really gain the necessary depth of understanding to move our sector to…
Prof Mike Duignan deconstructs the academically rigorous structure underpinning Destination Canada, #MEET4IMPACT and GainingEdge’s multi-year, multi-event impact research project, which is leading the way in developing insights on the key determinants and best models for measuring societal, scientific and business impacts. The five Vs are: Volume of data; Variety of sources; Velocity with which data…
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