The second of a series of high-level academic case studies investigating meetings legacies has been published on The Iceberg and Business Events World. The report has been prepared as part of the Joint Meetings Industry Council’s Case Study Program – see the video below – and adheres to strict academic criteria. It is research-based, includes valid measurable data, and has…
Speaker Kelvin Newman, search & social media expert and Creative Director at SiteVisibility, will explain how social media is relevant for the events industry, highlighting what works, the risks and how to avoid them; tips on content creation and curation, and addressing the on-going challenge of ‘what shall I post?’ to create a consistent communications plan that…
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