Germany continues to strengthen its position as a leading destination for international meetings, congresses and events. The MICE sector remains stable, reinforcing the value of personal connections and strong networks. Despite global market pressures, Germany’s event industry continues to demonstrate resilience, adaptability, and a strong focus on quality and international appeal.
Updates for meeting planners & MICE professionals: GCB Mailings provide you with everything you need to know about business events in Germany. Whether it’s their monthly newsletter, invitations to GCB events or information on new research projects. You can subscribe and / or access the Newsletter Archive here.
This white paper is a timely contribution to the business events ecosystem. The insight gained from three ebx.lab editions is clear: the challenges facing stakeholders across the business events ecosystem are far more similar than expected, and the most effective solutions emerge where knowledge, data, perspectives, and resources are brought together through genuine collaboration.
By Matthias Schultze: In 1973, the GCB German Convention Bureau was founded. 50 Years of ‘Meetings Made in Germany’ is a reason to celebrate, to look back and, more importantly, to look ahead. Cue this three-article series, discussing key aspects that have shaped our industry over the past decade and will continue in future…
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