Meetings Capitalized is a fresh approach shaped by research and focus groups, which identifies experiential design as a defining priority for meeting planners. DDC’s updated approach makes it easy for planners to lead with experiences and outcomes, with Washington, DC’s institutions and offerings becoming integral to the meeting experience itself. From Exhibitor…
Destination DC’s Melissa Riley argues for the continued positive interrelationship between leisure tourism and business events, and that bed-nights will continue to be the dominant KPI for destination organisations in the US, funded as they are primarily by bed tax. However, her organisation is increasingly targeting events based on policy priorities of the DC district…
From Destination DC (DDC): “From large conventions to small, impactful meetings, Washington, DC uniquely provides access to policymakers, networking and educational opportunities,” said Elliott L. Ferguson, II, president and CEO, Destination DC. “Combined with the city’s vibrant neighborhoods and abundant attractions and experiences, DC creates memorable events that keep attendees returning. Through our Only One…
From Meetings Today: Having a board chair who is a meetings industry veteran that knows the ways of Washington, D.C., is a definite advantage for Brand USA, which recently welcomed Elliott Ferguson, president and CEO of Destination DC, to a one-year term helping steer the organization that markets the U.S. to international leisure and MICE…
Transatlantic advocacy of Business Events reached new highs as the leading industry organisations, including Iceberg Partners & Ambassadors, advanced policy engagement in the political hubs of Washington DC and Brussels ahead of elections. Better still – the message is proving coherent, and consistent. From April 8-11, the Business Events Industry Week (BEIW) held in Washington…
The Council of the District of Columbia in the US has approved legislation for a temporary 1% increase in the hotel tax that will go to Destination DC (DDC) to market the destination. Authorities believe the move will raise more than $20m per year for four years. From Conference & Meetings World…
At PCMA Convening Leaders 2023, Destination DC (DDC), the official destination marketing organization for Washington, DC, provides an update on the benefits of meeting in DC and the organization’s convention sales and services strategies to attract events of all sizes to the nation’s capital. From Destination DC…
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