Sector: Incentives

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The Implications of Latest McKinsey Research for Incentive Travel

By Pádraic Gilligan: Recent research from McKinsey into the way we travel now is crammed with exciting, actionable insights for organisers of incentive travel programs. While the McKinsey research focuses on leisure, the trends here tend to replicate themselves in incentive travel as, after all, the travel reward is specifically designed to motivate and reward…

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Singapore Commitment to Performance & Legacy Wins Out

From TTG: Despite rising costs, Singapore’s business events sector has demonstrated remarkable recovery, exceeding pre-pandemic attendance figures at numerous high-profile events, aligning with the government’s vision of becoming a global hub for business events and indicating further growth potential. When asked about how STB is helping to temper rising event costs, Yap Chin Siang, deputy…

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Why we Need to Re-Frame and Re-Position Incentive Travel

By Pádraic Gilligan: Recently I posted on sustainability and incentive travel concluding that current definitions / understandings of each rendered them as irreconcilable opposites – sustainability was “limiting”, requiring restraint, reduced consumption, thoughtful, conscientious behaviour while a travel reward was sans frontiers and sans souci, suggesting freedom, extravagance, conspicuous consumption.

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